BetterMe | Competitive Intelligence Profile
BetterMe is a company that offers an all-in-one health app with workouts, meal plans, water and calorie trackers, lifestyle change...
BetterMe is a company that offers an all-in-one health app with workouts, meal plans, water and calorie trackers, lifestyle change program, guided meditations, breathing exercises, sleeping sounds, and access to mental coaches.
🛍️ BetterMe Product and Pricing Intelligence →
📅 BetterMe Event Participations →
⚖️ BetterMe Regulatory Intelligence →
👔 BetterMe Management and Leadership Team →
⚔️ BetterMe Alternatives and Competitors →
💼 BetterMe Hiring and Layoffs →
🤝 BetterMe Partnerships, Clients and Vendors →
📈 BetterMe Financial Performance, Fundraising, M&A →
🛍️ BetterMe Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- On April 8, 2025, BetterMe launched a Cycle Tracker in their Health Coaching app to help women align fitness and nutrition with their menstrual cycles.
- BetterMe is identified as a major player in the E-Nutrition Coaching Market according to a market analysis report covering 2025 to 2032.
- BetterMe offers a fitness and wellbeing app with home workouts, health tracking, and mindfulness exercises, praised for its simplicity and comprehensive features but criticized for lacking community interaction and presenting unrealistic body types.
📅 BetterMe Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ BetterMe Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 BetterMe Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ BetterMe Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- jennycraig.com |
- fastingapps.com |
- lasta.app |
- unimeal.com |
- HealthifyMe |
- FITTR |
- CALIBER |
- FOUND |
- 8fit |
- Freeletics |
- Liva Healthcare |
- Kickoff |
- Noom |
- Palta
💼 BetterMe Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- BetterMe is hiring a PR Specialist to enhance brand visibility and drive media coverage globally.
🤝 BetterMe Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Desi Bartlett, MS CPT E-RYT, has partnered with BetterMe to offer postnatal workouts for new moms globally, filmed in Oahu.
- BetterMe is a client of YOCTO, a marketing agency specializing in email, SMS, direct mail, and mobile marketing for health and wellness brands.
📈 BetterMe Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- How Linear's AI Scheduling Spurred Competitor Innovation
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