BetterMe | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

BetterMe is a health and wellness company that has been on a mission since 2017 to create a healthier world for everyone. They offer an all-in-one health app with workouts, meal plans, water and calorie trackers, lifestyle change programs, and self-care challenges. Their goal is to make healthy lifestyle accessible to everyone regardless of age, sex, physical ability, or background.

🛍️ BetterMe Product and Pricing News

• BetterMe has introduced new products including Adjustable Weight Bands, Equipment Travel Kit, and Pilates Power Kit, while removing items like the Mini Pilates Reformer and Everyday Exercise Mat.
• BetterMe launched Fit After Baby Workouts in their Health Coaching app, developed with women's fitness expert Desiree Bartlett.
• BetterMe launched a free home rehabilitation program for Ukrainians in their Health Coaching app, featuring five unique workout collections designed by a certified physiotherapist.
• BetterMe introduced a new period tracker feature on February 20, 2025, to help users optimize their energy, activities, and eating habits according to their menstrual cycle.
• BetterMe launched Recovery Workouts in their Health Coaching app, featuring low-impact, 15-minute sessions designed by a certified physiotherapist for various post-injury recoveries.

• BetterMe has introduced new product categories including 'Valentine's Day Gifts' and 'Charity Collection', and adjusted inventory levels for several items, indicating a strategic shift in product offerings and stock management.
• BetterMe launched the Motion Collection, featuring ergonomic sportswear and compact home fitness equipment, on January 24, 2025.
• BetterMe introduced a new 'butter yellow' workout equipment line available on their online store as of January 22, 2025.

👔 BetterMe CEO, Management and Leadership Team

• Vitalii Malakhovskyi

  
  CTO
  [email protected]

• Victoria Repa

  
  CEO & Founder of BetterMe, Health Coach, Harvard Guest Speaker, Forbes 30 Under 30. On a mission to create an inclusive, healthier world by inspiring change in people of all ages, shapes and backgrounds.
  [email protected]

• Melissa Geraghty

  
  💢 Director of Mental Health & Support
  [email protected]

⚔️ BetterMe Alternatives and Competitors

• livestrong.com
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• TaskHuman
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• Caliber
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• Remote Coach
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• StayWell
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• Looxid Labs
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• WeightWatchers
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• HealthifyMe
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• FITTR
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• FOUND
|
• 8fit
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• Freeletics
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• Liva Healthcare
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• Kickoff
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• revoo-app.com
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• berkayturkkan.com
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• gravity.fitness
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• espn.com
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• canva.com
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• loom.com
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• everfit.io
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• orientatech.es

💼 BetterMe Hiring and Layoffs

• BetterMe is hiring an ERP Developer to work on a Microsoft Dynamics 365 Business Central project, as announced by recruiter Yaroslava Bondarchuk on March 20, 2025.
• BetterMe's leadership team is 50% women, reflecting their commitment to empowerment and equality.
• BetterMe is hiring a PR Specialist for BetterMe Store, with their Flared Leggings being highlighted as a popular item by People.

🤖 BetterMe Developer, Integration and Automation News

📈 BetterMe Financials, Fundraising and Valuation News

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