Barracuda | Competitive Intelligence Profile
Barracuda is a leading global cybersecurity company that provides comprehensive protection against complex threats for businesses...
Barracuda is a leading global cybersecurity company that provides comprehensive protection against complex threats for businesses of all sizes. Its AI-powered BarracudaONE platform secures email, data, applications, and networks through innovative solutions, managed XDR services, and a centralized dashboard to enhance cyber resilience. The company offers a range of products including email security, data protection, network security, and application security, and is trusted by IT professionals and managed service providers worldwide for its easy-to-deploy and use defenses.
🛍️ Barracuda Product and Pricing Intelligence →
📅 Barracuda Event Participations →
⚖️ Barracuda Regulatory Intelligence →
👔 Barracuda Management and Leadership Team →
⚔️ Barracuda Alternatives and Competitors →
💼 Barracuda Hiring and Layoffs →
🤝 Barracuda Partnerships, Clients and Vendors →
📈 Barracuda Financial Performance, Fundraising, M&A →
🛍️ Barracuda Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Barracuda is launching the new and improved CudaCoSell this month.
- Barracuda expanded its BarracudaONE platform on October 14 with tools like bulk email threat remediation and automated PSA billing to help MSPs streamline multi-tenant management and reduce manual tasks.
- Barracuda partnered with Databricks to launch its Data Intelligence for Cybersecurity platform, enabling real-time threat detection, automated response, and scalable protection.
📅 Barracuda Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Barracuda will meet attendees at IT Nation Connect to explore smarter ways to secure clients.
- Barracuda will participate in IT Nation Connect to engage with the MSP community and offer a $50 Amazon gift card for onsite meetings.
- Barracuda is sponsoring IT Nation Connect 2025 to showcase its security solutions for industry leaders and MSPs.
⚖️ Barracuda Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Barracuda Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
President & CEO, Board Member[email protected]
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CFO[email protected]
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Co-Founder, Executive Vice President and CTO[email protected]
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Managing Director[email protected]
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CEO[email protected]
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Chief Executive Officer[email protected]
⚔️ Barracuda Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cisco Systems |
- Forcepoint |
- Palo Alto Networks |
- Trend Micro |
- Cloudflare |
- Sophos |
- Microsoft |
- Proofpoint |
- Atera |
- ManageEngine Endpoint Central |
- Kaseya |
- Domotz |
- Syncro |
- N-able |
- ConnectWise |
- DuoCircle |
- MimeCast |
- Zoho Mail |
- FortiMail |
- Zenarmor |
- NinjaOne |
- Veeam |
- Cove Data Protection |
- Google Vault |
- Cloud Archive |
- Archive360 |
- Jatheon Archiving Suite |
- Commvault Archiving |
- Check Point Email Security |
- Datto BCDR |
- Trio
💼 Barracuda Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Andrea Wood left Barracuda as VP, Engineering in the United States to join Rapid7 as Senior Director, Software Engineering - Detection and Response.
- Barracuda is hiring a Director of Web Marketing in the United States to lead the global web presence and drive digital engagement strategies.
🤝 Barracuda Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Barracuda teamed up with Capchase to create Barracuda Financial Services, a flexible payment option with faster transactions.
📈 Barracuda Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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