Barbour | Competitive Intelligence Profile
Barbour is a British luxury and lifestyle brand founded in 1894 by John Barbour, specializing in waxed cotton outerwear, ready-to-wear,...
Barbour is a British luxury and lifestyle brand founded in 1894 by John Barbour, specializing in waxed cotton outerwear, ready-to-wear, and accessories. Known for its iconic wax cotton jackets, the brand has grown into a global presence, offering stylish functional clothing inspired by the British countryside. Barbour maintains its heritage with services like Wax for Life, which includes re-waxing and repairs, emphasizing sustainability and longevity of their products. The company remains a fifth-generation family business, with products sold in over 55 countries worldwide.
🛍️ Barbour Product and Pricing Intelligence →
📅 Barbour Event Participations →
⚖️ Barbour Regulatory Intelligence →
👔 Barbour Management and Leadership Team →
⚔️ Barbour Alternatives and Competitors →
💼 Barbour Hiring and Layoffs →
🤝 Barbour Partnerships, Clients and Vendors →
📈 Barbour Financial Performance, Fundraising, M&A →
🛍️ Barbour Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Barbour relaunched its company values starting with 'Honour Our Heritage' to celebrate its past and inspire future growth.
- Barbour highlights its commitment to sustainability, focusing on environmental protection and community support.
📅 Barbour Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Barbour Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Barbour Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Geschäftsführer / Managing Director
[email protected] -
President and CEO
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Executive VP-CFO[email protected]
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Chief Financial Officer[email protected]
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CEO[email protected]
⚔️ Barbour Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Orvis |
- LL Bean |
- Nigel Cabourn |
- Private White VC |
- Monitaly |
- Norse Projects |
- Schott |
- Filson |
- outdoorandcountry.co.uk |
- hackett.com |
- Patagonia |
- motelrocks.com |
- Alexander McQueen |
- Depop |
- Jack Murphy Darina |
- J. Crew |
- H&M |
- End Clothing
💼 Barbour Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Barbour Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Barbour products are featured at Rufford’s new countrywear fashion store in Harrogate, which opened last week on Cambridge Crescent.
📈 Barbour Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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