Banco Azteca | Competitive Intelligence Profile

Banco Azteca is a Mexican bank founded in 2002, part of Grupo Salinas, offering a wide range of financial services including consumer...


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Banco Azteca is a Mexican bank founded in 2002, part of Grupo Salinas, offering a wide range of financial services including consumer credit, credit cards, personal loans, and online banking services. It operates in several Latin American countries with a significant presence in Mexico, providing services like savings accounts, investments, mortgages, and insurance programs. The bank is known for its extensive branch network and innovative online banking platform.

Website
Headquarters
México, Distrito Federal
Size
10,001+ employees
Industry
Banking
Specialities
Microcréditos, Préstamo Prendario, Préstamos

🛍️ Banco Azteca Product and Pricing Intelligence →

📅 Banco Azteca Event Participations →

⚖️ Banco Azteca Regulatory Intelligence →

👔 Banco Azteca Management and Leadership Team →

⚔️ Banco Azteca Alternatives and Competitors →

💼 Banco Azteca Hiring and Layoffs →

🤝 Banco Azteca Partnerships, Clients and Vendors →

📈 Banco Azteca Financial Performance, Fundraising, M&A →


🛍️ Banco Azteca Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Banco Azteca lowered the dollar sale price to $19.01 on July 27.
  • Banco Azteca launched a 'Regreso a Clases' promotion on July 28, 2025, offering weekly prizes of $120,000 pesos to help families with school expenses until August 31, 2025.
  • Banco Azteca backs a 2025 back-to-school promotion offering clients who secure a loan of at least $5,000 pesos a chance to win cash prizes or discounts.


📅 Banco Azteca Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Banco Azteca's CIO of Operations and Business Continuity Reyes Nava Solano showcased Grupo Salinas's tech innovation at AWS Summit Mexico City 2025, focusing on a multi-agent architecture with Generative AI to enhance customer and employee services.
  • Banco Azteca will participate in the Feria de Afores 2025 from August 1-5 in Mexico City, where Eduardo Parra, the General Director of Afores, will address attendees' questions.

⚖️ Banco Azteca Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • In August 2025, the SAT froze Banco Azteca accounts along with other banks for taxpayers with tax debts, requiring debt settlement for unfreezing.
  • A complaint filed on July 28, 2025, alleges that 87 Salinas-controlled entities funneled drug proceeds through Banco Azteca and U.S. remittance partners.
  • Authorities arrested Eric 'N', a second member of the criminal group Los Mariachis, for robbing over 7 million pesos from a Banco Azteca branch in Tapilula, Chiapas on January 10, 2024.

👔 Banco Azteca Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

  • Ranferi Fierros
    Director de estrategia de cobranza
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  • Henry Desaida Carballo
    Director de estrategia y productos de Cobranza
    undefined
  • Viridiana Barajas Zuniga
    Directora de estrategia de manejo de portafolio de Cobranza Legal en Banco Azteca
    undefined
  • Alberto Tanus
    Director General de Cobranza, Crédito y Comercio
    undefined
  • Alfonso Ramos
    Managing Director
    undefined
  • Andres Armenta Sanchez de la Barquera
    Director de Inteligencia de Negocio
    undefined
  • Rafael Mendez Sotelo
    CTO Negocios de comisión
    undefined
  • Claudia Elizabeth Vallarta Paredes
    Director de Estrategia Cartera Vencida
    undefined
  • Ayax Carranza
    Director General de Comunicación Institucional
    undefined
  • Pedro Antonio Montero Rebollar
    Director de Inteligencia de Negocios
    undefined
  • Jose Kindelan Echevarria
    Director de Cámaras de Compensación Medios de Pago
    undefined
  • Hugo Villarreal Ramirez
    Director de Inteligencia de Negocios en Tarjeta de Crédito
    undefined


⚔️ Banco Azteca Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Banorte
  • |
  • Scotiabank
  • |
  • Citi
  • |
  • Banamex
  • |
  • Banxico
  • |
  • Western Union
  • |
  • Wise
  • |
  • Eldolar
  • |
  • Afore Azteca
  • |
  • Baz
  • |
  • BBVA
  • |
  • Bank of America
  • |
  • BanCoppel
  • |
  • Banregio
  • |
  • Bnp Paribas
  • |
  • Banco Do Brasil
  • |
  • Fnb South Africa
  • |
  • Nordea
  • |
  • Seb
  • |
  • Yes Bank
  • |
  • U.s. Bank


💼 Banco Azteca Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • José Ramón Rodríguez Bueno joined Banco Azteca as Director of Omnichannel Origination Countries in Mexico, previously Sr. Manager of Growth Strategies and Strategic Alliances at Conmutador Creativo Centralita.


🤝 Banco Azteca Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Banco Azteca and Grupo Salinas partner with the Mexican Olympic Committee to support athletes for the 2028 Los Angeles Olympics.
  • Banco Azteca and Fundación Azteca supported the Mexican National Wheelchair Basketball Team for the IWBF Americas Cup 2025 in Bogotá after the team sought help on social media due to lack of institutional resources.


📈 Banco Azteca Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Ricardo Salinas, chairman of Grupo Elektra, owns Banco Azteca which is part of the conglomerate that reported 184 billion Mexican pesos in revenue in 2023.


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