Bacardi | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
Bacardi is the largest privately held spirits company in the world, known for its iconic BACARDÍ rum, which has been perfected for...

Bacardi is the largest privately held spirits company in the world, known for its iconic BACARDÍ rum, which has been perfected for over 150 years. The company offers a wide range of spirits including vodka, tequila, and whisky, and is committed to promoting mindful drinking and reducing environmental impact. Bacardi also operates the world's largest rum distillery, Casa BACARDÍ, which provides unique experiences and tastings.
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🛍️ Bacardi Product and Pricing News →
👔 Bacardi CEO, Management and Leadership Team →
⚔️ Bacardi Alternatives and Competitors →
💼 Bacardi Hiring and Layoffs →
🤖 Bacardi Developer, Integration and Automation News →
📈 Bacardi Financials, Fundraising and Valuation News →


🛍️ Bacardi Product and Pricing News
- Bacardi is launching a new contemporary bottle design, a marketing campaign, and an exclusive new drink.
- On February 27, 2025, Bacardi announced a new era for Martini with a contemporary bottle, a new marketing campaign, and the introduction of the MARTINI Bianco Spritz.
- Bacardi launched a new range of spiced rums infused with Australian bush flavors like lemon myrtle and finger lime, strengthening its position in the Australian rum market.
- Bacardi is offering free rum at a SXSW event on March 11.
- Bacardi is powering the Faschings-Opening event at k.u.k. Hofbeisl on February 27.
- Bacardi is hosting a late-night Block Party with Grey Goose and Patron at the SOBEWFF.
- Bacardi sponsored a Valentine's Day Eve event at Five Iron Golf in collaboration with Girly Gang and Queens of Chaos.
- Bacardi is sponsoring the 'Kami Naman' festival afterparty series in the Philippines, hosted by Jacob Casile and Paolo Avila.
👔 Bacardi CEO, Management and Leadership Team
⚔️ Bacardi Alternatives and Competitors
- Beam Suntory |
- Remy Cointreau |
- Suntory |
- Pernod Ricard |
- Diageo |
- Brown-Forman |
- TWE |
- Conchaytoro |
- Glenfiddich |
- William Grant & Sons |
- Campari America |
- Constellation Brands |
- Stock Spirits Group |
- Samson and Surrey |
- Mega Wine and Spirits |
- Southern Wine and Spirits of America


💼 Bacardi Hiring and Layoffs
- Yamil Arahel Flores Vásquez has joined Bacardi as Labor Safety Head in Mexico, previously serving as Facility Security & ER Specialist at Corteva Agriscience.
- Jimmy Bookstore has left Bacardi, where he served as Senior Science Officer in the United States, to join Greenfield Global as Vice President of Beverage Alcohol Ingredients.
- Martin Edgar has left Bacardi, where he served as Manufacturing Excellence Director, to join MEG Derby as Managing Director in the United Kingdom.
- Bacardi is currently seeking a Head of Customer Marketing in Thailand.
- Bacardi is currently hiring for the position of Head of Supply Chain in France.
- Pedro Mendonça has joined Bacardi as Global Senior Vice President Bacardi and Rums in the United Kingdom, previously holding a position at another company.
- Brian Cox has joined Bacardi as Global Vice President, Scotch Whisky in Hamilton, Bermuda, previously holding a position at another company.
- Olivier JACQUOT has left Bacardi as National Sales Director in France to join Groupement Mousquetaires as Business Manager.
🤖 Bacardi Developer, Integration and Automation News
- On March 13, Bacardi will partner with Hotel Altapura for the Alta Contest Bar in Val Thorens, showcasing Grey Goose Altius vodka in a bartender competition.
- Bacardi has partnered with New Era to release new items as part of their collaboration.
- Bacardi launched the Hospitality Accelerator Program in collaboration with the Bermuda Government's Department of Workforce Development to provide advanced training for bartenders and strengthen Bermuda's hospitality sector.
- Bacardi distributes Grey Goose WHITE PEACH & ROSEMARY Flavored Vodka through Bacardi-Martini GmbH in Vienna, Austria.
📈 Bacardi Financials, Fundraising and Valuation News
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