Aviva | Competitive Intelligence Profile
Aviva is the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. The company also has major...
Aviva is the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. The company also has major operations in Ireland and Canada, providing a wide range of products including life, general, and health insurance, as well as asset management services. Aviva aims to create a workplace that reflects the diversity of its customers and communities, emphasizing the importance of its workforce in achieving its social purpose.
🛍️ Aviva Product and Pricing Intelligence →
📅 Aviva Event Participations →
⚖️ Aviva Regulatory Intelligence →
👔 Aviva Management and Leadership Team →
⚔️ Aviva Alternatives and Competitors →
💼 Aviva Hiring and Layoffs →
🤝 Aviva Partnerships, Clients and Vendors →
📈 Aviva Financial Performance, Fundraising, M&A →
🛍️ Aviva Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- On May 26, 2025, Aviva launched a new onshore bond integrated with the Aviva Adviser Platform, offering access to over 6,000 funds and models with a platform charge of 0.25% up to £400,000 and 0.15% above, without any wrapper or product charge.
- Aviva's private clients managing director Ann Owen announced the revamp and relaunch of its high-net-worth offering after acquiring Azur and Axa XL.
- Aviva Canada launched a new Management Liability insurance to help brokers simplify coverage for complex risks, according to Andrew Cadogan, Underwriting Manager at Aviva GCS.
📅 Aviva Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Aviva will host the York Football Tournament on June 13 to support Menfulness and Kyra Women's Project.
- Aviva will participate in the Airmic2025 conference from June 9-11 in Liverpool to discuss evolving cyber risks and insurance solutions.
- Aviva is partnering with Sutton Council and Socius to host events at the London Festival of Architecture 2025 in June.
⚖️ Aviva Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Competition and Markets Authority is investigating Aviva's anticipated acquisition of Direct Line Insurance Group.
- Aviva detected an 18% increase in ghost-brokered policies and linked 8,600 more cases to ongoing investigations in 2024.
👔 Aviva Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Non Executive Director
[email protected] -
Chief Executive Officer[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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CEO of Insurance, Wealth & Retirement[email protected]
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CEO, UK & Ireland General Insurance[email protected]
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Independent Non Executive Director
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Group Chief Executive Officer[email protected]
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Director de Estrategia y Planificación[email protected]
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Chief Technology Officer[email protected]
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Chief Financial Planning Advisor[email protected]
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Director Customer Operations[email protected]
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Chief Financial Officer, Canada[email protected]
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Managing Director[email protected]
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Independent Non-Executive Director & Chair of Audit Committee
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Chief Executive Officer[email protected]
⚔️ Aviva Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Saga |
- Old Mutual |
- Lloyds Banking Group |
- Barclays |
- NatWest Group |
- Standard Chartered |
- Prudential |
- Legal & General Group |
- AIB Group |
- Scottish Mortgage |
- AIG |
- Aegon |
- The Hartford |
- Travelers |
- AXA |
- Allianz |
- Zurich |
- Urban Jungle |
- SO-SURE |
- Mattioli Woods |
- Humn |
- Alula |
- Singlife |
- YuLife |
- Cuvva |
- RSA Group |
- Foresters Financial |
- Generali |
- MetLife |
- Sun Life |
- Bupa |
- Intact |
- Admiral
💼 Aviva Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Aviva Canada appointed John Lally as Chief Claims Officer, effective June 2, 2025.
- Aviva's Chief Claims Officer, Waseem Malik, has left the company immediately after more than three years.
- Seema Thaper has joined Aviva as UKGI Chief Risk Officer in the United Kingdom, previously serving as Group Chief Risk Officer at Enstar Group.
🤝 Aviva Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Aviva has partnered with CyberCube to use AI for analyzing cyber threats and protecting vulnerable companies, as announced on May 19, 2025.
- Aviva completed a bulk annuity deal with Andrew Limited.
- Aviva has partnered with Age UK to advocate for a mid-retirement MOT to help pensioners manage their finances throughout retirement.
📈 Aviva Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Aviva is confident of completing the Direct Line acquisition by mid-year 2025, following a strong start to the year.
- Aviva Investors has completed the forward funding of 133 homes in Wixams, Bedfordshire, and 189 homes in Houghton Regis, Bedfordshire, in partnership with Packaged Living, and made a £15 million investment with both Oxford Science Enterprises and Cambridge Innovation Capital.
- Aviva has acquired £7.5 million of pension liabilities from Gleaner Ltd. in a deal guided by Burness Paull LLP.
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