Avast | Competitive Intelligence Profile
Avast is a leading cybersecurity company dedicated to providing safety and privacy for users worldwide. With a focus on creating...
Avast is a leading cybersecurity company dedicated to providing safety and privacy for users worldwide. With a focus on creating a secure digital environment, Avast offers a range of products including free antivirus software, VPN services, and various IT security solutions. The company safeguards over 435 million users globally, ensuring their digital data, identity, and privacy are protected. Avast is part of Gen™, a global entity that promotes digital freedom through trusted consumer brands.
🛍️ Avast Product and Pricing Intelligence →
📅 Avast Event Participations →
⚖️ Avast Regulatory Intelligence →
👔 Avast Management and Leadership Team →
⚔️ Avast Alternatives and Competitors →
💼 Avast Hiring and Layoffs →
🤝 Avast Partnerships, Clients and Vendors →
📈 Avast Financial Performance, Fundraising, M&A →
🛍️ Avast Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Avast has shifted its focus from educating users on placing credit fraud alerts to providing a step-by-step guide on how to block someone on TikTok, indicating a pivot towards addressing social media privacy concerns.
- Avast has replaced content about detecting fake virus alerts with information on iPhone viruses, indicating a shift in focus towards mobile security threats.
- Avast offers a 7-day free trial for its SecureLine VPN without requiring a credit card and recently introduced a Smart VPN mode that automatically optimizes internet speed.
📅 Avast Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Dave Matthews from Avast will present at the FIRST annual conference in Denmark on June 24, 2025.
- Carolina Carabias Yarto, marketing leader for LATAM at Gen, will share key strategies from Avast at a conference.
⚖️ Avast Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Avast agreed to a $16.5 million settlement with the FTC over allegations of misrepresenting how it shared users' browsing information from August 2014 to January 2020.
- A vulnerability in Avast Free Antivirus allows local attackers to escalate privileges, with a CVSS rating of 8.8 and assigned CVE-2025-3500.
- On March 23, 2025, Avast received certification from AV-Comparatives for its outstanding protection against fake online shops, achieving a detection rate of over 90%.
👔 Avast Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Tax Director
[email protected] -
Director, Special Operations[email protected]
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Engineering Director
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Engineering Director[email protected]
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President[email protected]
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Senior HR Executive
⚔️ Avast Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ESET PROTECT |
- Webroot Business Endpoint Protection |
- Sophos Intercept X |
- WithSecure Elements Endpoint Protection |
- Symantec End-user Endpoint Security |
- FortiClient |
- MVISION Endpoint Security |
- TotalAV |
- Norton |
- Bitdefender |
- Malwarebytes |
- Trinsic |
- AVG Technologies |
- McAfee |
- Kaspersky |
- Avira |
- Quick Heal |
- K7 Antivirus |
- Trend Micro
💼 Avast Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Avast Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Avast, part of Gen Digital, is indirectly identified through DNS queries when using Norton VPN.
📈 Avast Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- GenDigitalInc's acquisition of Avast presents a complex investment case with stable subscription revenue and strong free cash flow but faces integration challenges.
- Gen Digital, owner of Avast, projected higher-than-expected revenue and profit for 2026, boosting its shares by about 4%.
- Avast SafePrice has increased its user base from 5,000,000 to 6,000,000 users.
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