Aura | Competitive Intelligence Profile
Aura is a mission-driven technology company dedicated to creating a safer internet for everyone. It offers a comprehensive suite...
Aura is a mission-driven technology company dedicated to creating a safer internet for everyone. It offers a comprehensive suite of digital security services, including identity theft protection, financial fraud protection, and device security, all designed to provide peace of mind for individuals and families. With a focus on accessibility and user-friendliness, Aura aims to protect users' identities, finances, and sensitive data through an integrated platform.
🛍️ Aura Product and Pricing Intelligence →
📅 Aura Event Participations →
⚖️ Aura Regulatory Intelligence →
👔 Aura Management and Leadership Team →
⚔️ Aura Alternatives and Competitors →
💼 Aura Hiring and Layoffs →
🤝 Aura Partnerships, Clients and Vendors →
📈 Aura Financial Performance, Fundraising, M&A →
🛍️ Aura Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Aura launched a Digital Wellbeing Score for kids that ranks well-being on a scale of 0-100 by analyzing 17 dimensions of digital life, based on research from its team of clinical psychologists.
- Aura launched a new BYOD security tool for MSPs to scale and secure clients more effectively.
- Aura Business launched a BYOD security solution that protects individuals without intrusive controls, as promoted by Peter Giardino, Sales Director - US, on February 2.
📅 Aura Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Aura Business will present a session on a privacy-first Zero Trust approach for BYOD at the MSP Summit.
- Aura conducted a live BYOD security breakdown at the MSPSummit, demonstrating threats and fixes in real time.
- Aura will demonstrate a live security breakdown at the MSP Summit to show threats and fixes in real time.
⚖️ Aura Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Aura reported that an unauthorized third-party accessed approximately 900,000 records, mostly names and emails from a 2021 acquisition, and contact information for less than 35,000 current and former customers, with no Social Security numbers, passwords, or financial data compromised.
👔 Aura Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Scientist, Executive Vice President of Product and Development
[email protected] -
Chief Brand & Communications Officer[email protected]
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Chief Privacy Officer
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Chief Innovation Officer[email protected]
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Chief Creative Officer (CCO)[email protected]
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Founder and CEO[email protected]
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CEO-Scientist. Aura Inv LLC & Southern Research, Birmingham, AL.[email protected]
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CTO[email protected]
⚔️ Aura Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- LifeLock |
- IDShield |
- Identity Guard |
- IdentityForce |
- Costco Complete ID |
- Keeper Password Manager |
- Guardz |
- ZeroFox |
- AVG Internet Security Business Edition |
- Agency |
- Norton LifeLock Benefit Solutions |
- IdentityIQ |
- ThreatMark |
- Kape Technologies |
- F-Secure |
- PrivacyGuard |
- ID Watchdog |
- myFICO |
- ID Strong |
- mcafee.com
💼 Aura Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Daniel Bulli left Aura as Engineering Leader in the United States to become Vice President of Engineering at Roebling.
- Derick Chui, Vice President of CX Strategy & Innovation at Aura, is hiring a Lead for CX Knowledge Management to rebuild the Salesforce Knowledge Base and support AI-driven customer service.
- Derick Chui, Vice President of CX Strategy & Innovation at Aura, is hiring a Lead for CX Knowledge Management to rebuild Salesforce systems and support AI-driven customer service.
🤝 Aura Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Michael Worcester, Founder of RavGuard Solutions, discussed MSP business growth and vendor expectations with Aura's Sr. Account Manager Dailon H. during an in-person meeting.
- Kristy Taylor, Director of Business Development for Aura for Kids, invites school leaders to partner with Aura for Parents to provide families with AI-powered wellbeing insights, safe gaming monitoring, and identity protection tools.
📈 Aura Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Aura announced on February 2, 2026, that it will acquire Qoria and become publicly traded on the Australian Stock Exchange under the ticker AXQ, creating a global leader in digital safety products and solutions.
- Aura plans to acquire Qoria to enhance digital safety, pending regulatory approvals.
- Aura announced on February 2, 2026, that it plans to acquire Qoria, a global student safety company, and list on the Australian Securities Exchange, with Hari Ravichandran, Founder and CEO of Aura, stating it will accelerate their vision for connected safety worldwide.
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