airBaltic | Competitive Intelligence Profile
airBaltic is a leading airline based in the Baltics, primarily operating from its main hub in Riga and additional bases in Tallinn,...

airBaltic is a leading airline based in the Baltics, primarily operating from its main hub in Riga and additional bases in Tallinn, Vilnius, Tampere, and Gran Canaria. Founded in 1995, the airline offers over 130 routes worldwide, focusing on Europe, the Middle East, North Africa, and the Caucasus region. Known for its punctuality and modern fleet of Airbus A220-300 aircraft, airBaltic has received multiple awards for its service quality and innovative practices. The airline is also recognized for its commitment to diversity and inclusion within its workforce.
🛍️ airBaltic Product and Pricing Intelligence →
📅 airBaltic Event Participations →
⚖️ airBaltic Regulatory Intelligence →
👔 airBaltic Management and Leadership Team →
⚔️ airBaltic Alternatives and Competitors →
💼 airBaltic Hiring and Layoffs →
🤝 airBaltic Partnerships, Clients and Vendors →
📈 airBaltic Financial Performance, Fundraising, M&A →


🛍️ airBaltic Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- airBaltic Leadership Academy is offering external organizations a new training on the EU AI Act led by their in-house GDPR expert, Liene Timpa.
- airBaltic now offers Mango & Passion Fruit Rudy's Kombucha on their flights.
- airBaltic now offers a ready-to-drink Negroni cocktail from Latvia on its flights.
📅 airBaltic Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Alīna Aronberga, SVP of Human Resources at airBaltic, delivered a keynote on peer support for well-being at the Novatore Impact Summit 2025.
- Martin Gauss, President and CEO of airBaltic, will speak at the Future Hospitality and Tourism Forum 2025 about the future of aviation and Baltic connectivity.
- airBaltic will participate in the Pilot Expo 2025 in Brussels on February 21-22 to discuss career opportunities and training at their Pilot Academy.
⚖️ airBaltic Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- airBaltic is no longer allowed to use the slogan 'Think green, fly green!' in Germany after a successful lawsuit by the Federal Consumer Center.
- The Latvian State Police have launched a criminal investigation into potential crimes involving airBaltic following numerous online publications and social media posts about the airline and its management.
- airBaltic has joined calls to lift the passenger cap at Dublin Airport.
👔 airBaltic Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO/Chairman of the Board
[email protected]
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CFO
[email protected]
⚔️ airBaltic Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Flybondi |
- Air Astana |
- Condor |
- Air Europa |
- Ryanair |
- Wizz Air |
- Finnair |
- EasyJet |
- Norwegian |
- SmartWings |
- Etihad Airways |
- Volotea |
- Rossiya Airlines |
- Royal Flight


💼 airBaltic Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- airBaltic has dismissed CEO Martin Gauss without compensation as of April 23, 2025.
- airBaltic's Supervisory Board has launched an international search for a new CEO to lead the company through its next growth phase and potential public listing.
- Andrejs Martinovs, the new chairman of the airBaltic board, has begun evaluating company expenses and board work.
🤝 airBaltic Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- airBaltic and Air Serbia have expanded their codeshare partnership for the Northern summer 2025 season, adding five new routes since late April 2025.
- Discover the World announced a new partnership to represent airBaltic in the UK and Ireland, expanding airBaltic's reach with direct flights from London and Dublin.
- airBaltic is partnering with European Hit Radio and SuperHits for an Instagram contest offering a trip to Justin Timberlake's concert in Tallinn on June 9.
📈 airBaltic Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- airBaltic scheduled an investors' call on 12 March 2025 to discuss the 2024 financial results.
- airBaltic's IPO marks a significant advancement for Latvia's aviation sector, with Lufthansa's involvement seen as a strategic asset for growth, according to Kaspars Briškens.
- On May 14, airBaltic made a bond interest payment of 13.8 million euros, as confirmed by their Public and Political Relations Manager, Augusts Zilberts.
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