adidas | Competitive Intelligence Profile
adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear,...
adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear, apparel, and accessories. It is the second-largest company in athletic apparel, accessories, and footwear, operating in over 150 countries and employing around 59,000 people globally. The company is known for its innovative sportswear and has a significant presence in the global market, with a large portion of its products sourced and manufactured in Asia.
🛍️ adidas Product and Pricing Intelligence →
📅 adidas Event Participations →
⚖️ adidas Regulatory Intelligence →
👔 adidas Management and Leadership Team →
⚔️ adidas Alternatives and Competitors →
💼 adidas Hiring and Layoffs →
🤝 adidas Partnerships, Clients and Vendors →
📈 adidas Financial Performance, Fundraising, M&A →
🛍️ adidas Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- On May 30, 2025, adidas launched the Island Series: Sulawesi, celebrating Bugis culture and the Sulawesi Sea with a modern Handball Spezial design.
- adidas, in collaboration with size? and BILLY'S, launched a new collection inspired by the 2002 World Cup in Sapporo, featuring a reimagined adidas Munchen shoe with unique cultural elements.
- adidas has launched the Goukana, a chunky fashion sneaker inspired by the Adios Neftenga, now available in a vibrant yellow colorway at Undefeated for $160.
📅 adidas Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Caleb Holt was named MVP of the 2025 adidas Eurocamp in Treviso, Italy.
⚖️ adidas Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- adidas reached a federal settlement requiring $235,000 in penalties and safety improvements at multiple facilities after repeated warehouse safety violations.
- adidas announced a data breach affecting customer contact information through a third-party support provider, with no financial data compromised.
👔 adidas Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ adidas Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- nike.com |
- footlocker.com |
- newbalance.com |
- stockx.com
💼 adidas Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Carla Murphy, former global SVP and GM for adidas outdoor, has been appointed as the new chief brand officer at Dr Martens.
🤝 adidas Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Tristen Keys, the top wide receiver recruit for the class of 2026, has signed a NIL partnership with adidas.
- adidas collaborates with Wales Bonner on a new silhouette.
📈 adidas Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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