adidas | Competitive Intelligence Profile
adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear,...
adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear, apparel, and accessories. It is the second-largest company in athletic apparel, accessories, and footwear, operating in over 150 countries and employing around 59,000 people globally. The company is known for its innovative sportswear and has a significant presence in the global market, with a large portion of its products sourced and manufactured in Asia.
🛍️ adidas Product and Pricing Intelligence →
📅 adidas Event Participations →
⚖️ adidas Regulatory Intelligence →
👔 adidas Management and Leadership Team →
⚔️ adidas Alternatives and Competitors →
💼 adidas Hiring and Layoffs →
🤝 adidas Partnerships, Clients and Vendors →
📈 adidas Financial Performance, Fundraising, M&A →
🛍️ adidas Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- adidas launches the Virginia Adistar Jellyfish sneaker, available August 23 at select retailers, with sign-ups starting August 18.
- adidas Originals and Bad Bunny unveiled a new SL 72 design during a press tour in Puerto Rico.
- Bad Bunny previewed a new adidas sneaker during a visit to the Mercedes-Benz AMG Petronas Formula 1 team in San Juan.
📅 adidas Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Caleb Holt was named MVP of the 2025 adidas Eurocamp in Treviso, Italy.
⚖️ adidas Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Mexican authorities accused adidas of cultural appropriation for releasing sandals similar to a traditional Oaxacan design, with officials demanding the company stop sales and acknowledge the origin.
- adidas warns of a €200mn tariff hit.
- adidas reached a federal settlement requiring $235,000 in penalties and safety improvements at multiple facilities after repeated warehouse safety violations.
👔 adidas Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ adidas Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- nike.com |
- footlocker.com |
- newbalance.com |
- stockx.com
💼 adidas Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Carla Murphy, former global SVP and GM for adidas outdoor, has been appointed as the new chief brand officer at Dr Martens.
🤝 adidas Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- adidas started a new 10-year kit deal with Liverpool on Aug. 1, potentially earning the club more than the reported £60 million annually.
- adidas extended its multi-year agreement with Ohio Athletics to remain the official athletic footwear, apparel and accessory brand through June 30, 2027.
- adidas partnered with London designer Antonia Bronze to create six custom leather jackets for UEFA Women’s Euro 2025, each inspired by a different adidas athlete.
📈 adidas Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Customs uncertainty and unstable end markets pushed adidas shares down by more than 7% on the DAX.
- Adidas will publish its earnings as its share price has dropped 23% from its yearly high due to business challenges.
- Adidas is forecast to steal market share from Nike in 2025, driven by the popularity of its Originals lines and performance footwear.
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