Adapundi | Competitive Intelligence Profile
Adapundi is a financial technology company based in Indonesia that specializes in providing online loan services. It offers a mobile...
Adapundi is a financial technology company based in Indonesia that specializes in providing online loan services. It offers a mobile application designed for users seeking short-term funding for personal or business needs. The platform promises a quick, simple, and user-friendly process, allowing users to receive funds in just a few minutes after meeting the necessary requirements. Adapundi is registered and supervised by the Financial Services Authority (OJK) and the Indonesian Fintech Lending Association (AFPI).
🛍️ Adapundi Product and Pricing Intelligence →
📅 Adapundi Event Participations →
⚖️ Adapundi Regulatory Intelligence →
👔 Adapundi Management and Leadership Team →
⚔️ Adapundi Alternatives and Competitors →
💼 Adapundi Hiring and Layoffs →
🤝 Adapundi Partnerships, Clients and Vendors →
📈 Adapundi Financial Performance, Fundraising, M&A →
🛍️ Adapundi Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Adapundi apologized for a customer's unpleasant experience during the debt collection process and reaffirmed its commitment to operational responsibility and legal compliance, as stated by Fitri, the complaint handling PIC at PT Info Tekno Siaga (Adapundi).
- Adapundi warns that failing to repay loans can lead to increased interest and penalties, affecting long-term financial health.
- Adapundi received thousands of positive reviews from users for its fast process, responsive customer service, and transparent loan system.
📅 Adapundi Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Adapundi's CEO Achmad Indrawan participated in a 25-hour non-stop live streaming event on financial literacy organized by AFPI on August 21-22, 2025.
- Adapundi celebrated its 7th anniversary by hosting financial literacy programs and donating to a pesantren, reinforcing its commitment to inclusive financial access.
- Adapundi celebrated its 7th anniversary with a CSR event at Pesantren Sunan Kalijaga, Klaten, including a symbolic donation by Achmad Indrawan, Director of PT Info Tekno Siaga, on June 20, 2025.
⚖️ Adapundi Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Adapundi clarified that a consumer was misled by an individual falsely claiming to be a financial consultant affiliated with them and OJK, leading to unauthorized loan transactions.
- Adapundi faced a consumer complaint on June 21, 2025, for unethical data misuse and privacy violations during debt collection.
- Adapundi apologized to Hendra Sinaga for not updating his SLIK status despite full payment and issuing a clearance letter, affecting his credit reputation.
👔 Adapundi Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Adapundi Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- NestiFly |
- Lendary Asia Capital |
- Cre10Fi |
- Honea Federal Credit Union |
- Akulaku |
- Cashwagon |
- Investree
💼 Adapundi Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Adapundi is hiring a Senior Staff HRBP with Fintech experience, as announced by Keisha Felicia, Talent Acquisition at Adapundi.
- Adinda Qintara Reviani joined Adapundi as General Affairs in Indonesia, previously Account Manager at Indonet.
- Adapundi is hiring a Finance Auditor in Indonesia to strengthen internal controls and drive financial integrity, indicating a strategic focus on governance and risk management in its fintech operations.
🤝 Adapundi Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Adapundi Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Adapundi provided funding access to over 700,000 MSMEs and millions of users in the past seven years, boosting local economic growth and offering positive financial solutions.
- Adapundi updated its loan statistics, showing an increase in active borrowers to 1657 thousand and total loans disbursed to 21971 million, among other financial metrics.
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