Adapundi | Competitive Intelligence Profile
Adapundi is a financial technology company based in Indonesia that specializes in providing online loan services. It offers a mobile...
Adapundi is a financial technology company based in Indonesia that specializes in providing online loan services. It offers a mobile application designed for users seeking short-term funding for personal or business needs. The platform promises a quick, simple, and user-friendly process, allowing users to receive funds in just a few minutes after meeting the necessary requirements. Adapundi is registered and supervised by the Financial Services Authority (OJK) and the Indonesian Fintech Lending Association (AFPI).
🛍️ Adapundi Product and Pricing Intelligence →
📅 Adapundi Event Participations →
⚖️ Adapundi Regulatory Intelligence →
👔 Adapundi Management and Leadership Team →
⚔️ Adapundi Alternatives and Competitors →
💼 Adapundi Hiring and Layoffs →
🤝 Adapundi Partnerships, Clients and Vendors →
📈 Adapundi Financial Performance, Fundraising, M&A →
🛍️ Adapundi Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Adapundi has extended the eligible age for loan applicants from 60 to 64 years.
- Adapundi announced that their logo change does not affect the loan application process, which remains easy, fast, and flexible.
- Adapundi announced a new logo and encouraged users to download and update their app to see it.
📅 Adapundi Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Adapundi promoted digital financial literacy among youth in Lombok through its Digital Smart Youth event on June 11, featuring Minerva Agustiani, its Operational Director, who emphasized the importance of early fintech awareness.
- On May 3, 2025, Adapundi held a financial literacy event for 170 students in Banyuwangi to boost the local tourism industry.
⚖️ Adapundi Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Adapundi's business license was recently revoked by the OJK.
- Adapundi, a registered and supervised online lending platform, is under scrutiny for potentially sharing user data in cases of loan default.
👔 Adapundi Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Adapundi Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- NestiFly |
- Lendary Asia Capital |
- Cre10Fi |
- Honea Federal Credit Union |
- Akulaku |
- Cashwagon |
- Investree
💼 Adapundi Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Adapundi posted a job opening for a Compliance Manager in Jakarta, Indonesia, 5 days ago, with Raymondo Ginting, a Certified Human Resource Professional, involved in the hiring process.
- Adapundi is hiring a Finance Data Analyst as announced by William Raymond, their TA & Employer Branding specialist.
🤝 Adapundi Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- In April, Adapundi partnered with Labamu to launch an integrated financing solution for Labamu's active merchants, enhancing access to quick financing based on transaction history.
- Adapundi's Director of Operations, Minerva Agustiani, announced strategies to boost financing growth through partnerships, process improvements, and product alignment with user needs, achieving a 100% repayment success rate as of May 21, 2025.
📈 Adapundi Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Adapundi updated its loan statistics, showing an increase in active borrowers to 1657 thousand and total loans disbursed to 21971 million, among other financial metrics.
- Adapundi's financial metrics show a decrease in TKB0, TKB30, and TKB60 rates, while the number of borrowers and total loans disbursed have increased significantly.
- Adapundi is implementing several strategies to boost financing growth.
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