Zoom | Competitive Intelligence Profile

Zoom is a leading communications platform that specializes in video conferencing, online meetings, webinars, and team collaboration...


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Zoom is a leading communications platform that specializes in video conferencing, online meetings, webinars, and team collaboration tools. With a mission to make video communications frictionless and secure, Zoom offers a variety of services including AI Companion, Team Chat, and Contact Center solutions. The company is headquartered in San Jose, CA, and is dedicated to fostering meaningful connections and enhancing productivity for users across various sectors, from education to enterprise.

Website
Headquarters
San Jose, CA
Size
5001-10,000 employees
Industry
IT Services and IT Consulting
Specialities
Mobile Collaboration, Audio Conferencing, Video Conferencing, Online Meetings, Web Conferencing, Cloud Meetings, Webinar

🛍️ Zoom Product and Pricing Intelligence →

📅 Zoom Event Participations →

⚖️ Zoom Regulatory Intelligence →

👔 Zoom Management and Leadership Team →

⚔️ Zoom Alternatives and Competitors →

💼 Zoom Hiring and Layoffs →

🤝 Zoom Partnerships, Clients and Vendors →

📈 Zoom Financial Performance, Fundraising, M&A →


🛍️ Zoom Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • SimuLive launched on the Zoom Marketplace on January 29, enabling users to transform pre-recorded content into live-quality events with one-click Zoom integration.
  • Zoom launched a new community experience with AI search, content translation, and smoother navigation on January 23.
  • Zoom integrates with Microsoft to provide a unified experience that increases productivity by allowing users to use AI Companion across platforms, schedule meetings from Teams or Outlook, and collaborate on Microsoft 365 documents during Zoom Meetings.


📅 Zoom Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Zoom sponsors the Education Grand Prize at TreeHacks 2026, challenging teams to use its APIs and SDKs to reimagine educational connections.
  • Zoom will have a presence at ISE 2026 on the show floor and in programming, with Zoom Spaces threads in conference sessions focusing on smart spaces.
  • Zoom held the first Zoom AI Adoption Day 2025 to advance hybrid work and intelligent collaboration.

⚖️ Zoom Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • France's government decided to replace Zoom and other foreign communication tools with the national Visio platform in public administration by 2027 to enhance data security and reduce costs.
  • Zoom disclosed a critical command injection vulnerability, tracked as CVE-2026-22844 with a CVSS score of 9.9, that allows remote code execution in Node MMR versions before 5.2.1716.0.

👔 Zoom Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Zoom Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Microsoft
  • |
  • RingCentral
  • |
  • Cisco Systems
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  • Google
  • |
  • 8x8
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  • Avaya
  • |
  • GoTo
  • |
  • AT&T
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  • Cisco Webex Meetings
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  • Google Meet
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  • Microsoft Teams
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  • Discord
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  • Slack
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  • LiveWebinar
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  • Skype
  • |
  • Pumble
  • |
  • Teamviewer
  • |
  • Dialpad Ai
  • |
  • Rev
  • |
  • Jitsi Meet
  • |
  • Whereby
  • |
  • Zoho Meeting


💼 Zoom Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Candace J. joined Zoom as Head of GTM Operations - Zoom Revenue Accelerator in the United States, previously unspecified.
  • Shakun Mehrotra, previously Head of Cloud and AI Platform at Zoom in the United States, has left to become Sr Director, Cloud Engineering at eBay.
  • Audrey Gebana left Zoom as Segment Leader in the Philippines to join Dialpad as Sales Director.


🤝 Zoom Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Zoom partners with NDI to integrate NDI technologies across multiple Zoom products, enabling flexible video and audio connectivity for meeting and event spaces, as explained by Andy Carluccio, Head of Client Innovation at Zoom.
  • Zoom partners with ArvatoConnect to deploy its AI-native Contact Centre platform in the UK, enabling up to 60% cost savings and supporting reshoring of customer service operations.
  • Zoom Phone modernized communications for the Institute of Singapore Chartered Accountants, giving teams more control over call routing and reducing reliance on external vendors.


📈 Zoom Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Zoom acquired BrightHire, which joined the Zoom team a week ago, aligning with Zoom's AI-first work platform and core value of care.
  • Zoom agreed to acquire BrightHire.
  • Zoom acquires Bonsai to integrate productivity, communication, and financial management tools into its Zoom Workplace ecosystem for small businesses.


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