Zinus | Competitive Intelligence Profile
Zinus is a rapidly growing eCommerce mattress and furniture company that specializes in creating comfortable and easy-to-assemble...
Zinus is a rapidly growing eCommerce mattress and furniture company that specializes in creating comfortable and easy-to-assemble products, including steel bed frames, hybrid and memory foam mattresses, sofas, and mattress toppers. Founded in 1979 and headquartered in Tracy, California, Zinus has expanded globally, providing innovative solutions for over 25 million customers. The company is known for its commitment to quality, customer satisfaction, and an entrepreneurial spirit among its employees.
🛍️ Zinus Product and Pricing Intelligence →
📅 Zinus Event Participations →
⚖️ Zinus Regulatory Intelligence →
👔 Zinus Management and Leadership Team →
⚔️ Zinus Alternatives and Competitors →
💼 Zinus Hiring and Layoffs →
🤝 Zinus Partnerships, Clients and Vendors →
📈 Zinus Financial Performance, Fundraising, M&A →
🛍️ Zinus Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- On April 22, Zinus announced their Earth Day initiative featuring sustainably manufactured beds made with bamboo, recycled foams, and Tencel.
- Zinus Japan has launched a new assembly and installation service for mattresses and bed frames to enhance customer convenience.
- Zinus is offering Memorial Day savings with up to 60% off and an extra 10% off using code MEMORIAL10, replacing previous Mother's Day promotions.
📅 Zinus Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Zinus will participate in the 'ぼーっとする!?謎解きマーケット' event at Nihonbashi Mitsukoshi on March 15-16, 2025, showcasing their sleep-supporting products.
⚖️ Zinus Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Zinus Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
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CEO
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Executive Vice President[email protected]
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Chief Financial Officer[email protected]
⚔️ Zinus Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Casper |
- Winkbeds |
- Zoma |
- Dreamfoam |
- Amerisleep |
- Nolah |
- Puffy |
- Brooklyn Bedding |
- Layla |
- getlaidbeds.com |
- mattressfirm.com |
- nectarsleep.com |
- thuma.co |
- Springfit |
- BayShop |
- Sleep Tech |
- Go Marble Sleep |
- Lucid |
- Purple
💼 Zinus Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Zinus is hiring a full-time Marketing Specialist in San Ramon, CA.
- Zinus is hiring for a Purchasing Chemical position at their Cikupa, Tangerang plant.
- Dongjin Lee has been promoted to Senior Director, Head of HR at Zinus.
🤝 Zinus Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Zinus will provide its 'Adaptive Hybrid Mattress' for all rooms at the BUB RESORT Tsukuba, which is set to pre-open on April 25, 2025.
- Zinus saved over $140,000 and reduced development time by 50% by using Replit for in-house development, according to Mason Kim, Global DevOps Engineer at Zinus.
📈 Zinus Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Zinus, a subsidiary of Hyundai Department Store Group, experienced an 18% drop in shares on April 3 due to increased U.S. tariff pressures, impacting its heavy reliance on U.S. sales.
- Zinus, an affiliate of the Metris and furniture sectors, reported a 64.2% year-on-year increase in sales to KRW 249.9 billion and turned an operating profit of 27.5 billion won due to increased supply to major customers like Amazon and Walmart.
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