Zapier | Competitive Intelligence Profile
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding....
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding. The company aims to make automation accessible for everyone, allowing users to focus on their most important work by integrating popular applications like Salesforce, Google, and Dropbox. With a fully remote team spread across 40 countries, Zapier is dedicated to empowering businesses to streamline their workflows and enhance productivity.
🛍️ Zapier Product and Pricing Intelligence →
📅 Zapier Event Participations →
⚖️ Zapier Regulatory Intelligence →
👔 Zapier Management and Leadership Team →
⚔️ Zapier Alternatives and Competitors →
💼 Zapier Hiring and Layoffs →
🤝 Zapier Partnerships, Clients and Vendors →
📈 Zapier Financial Performance, Fundraising, M&A →
🛍️ Zapier Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Zapier updated its pricing plans by changing knowledge limits from sources per Chatbot to storage capacity: 500KB per Chatbot in the Pro plan and 50MB per Chatbot in the Advanced plan.
- Zapier made its Zapier Agents automation tool available to all customers on December 22, enabling users to automate work using plain language commands.
- Zapier released a redesigned Admin Center, draft and published agent versions, Agents Copilot checkpoints, and new Workday finance triggers in its December Drop.
📅 Zapier Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Zapier hosts free live workshops on Thursdays, including 'AI for a Calmer Calendar' on January 16 with Bryce Vernon, AI Marketing Manager.
- Zapier's General Counsel Suk Kim and Kyle Summerville will join a virtual event on January 14 to show how the legal team uses AI automation.
- Zapier experts will share strategies at the Digital Cut 2026 event on December 17.
⚖️ Zapier Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Zapier Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief People Officer
[email protected] -
CFO[email protected]
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Co-founder & CEO[email protected]
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CFO[email protected]
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CTO/Co-founder[email protected]
⚔️ Zapier Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Make |
- IFTTT |
- Zoho Flow |
- Integrately |
- Pabbly Connect |
- Automate.io |
- Outfunnel |
- Workato |
- MuleSoft Anypoint Platform |
- Celigo |
- Pipedream |
- Parabola |
- Activepieces |
- Coupler.io |
- Tray.io |
- Latenode |
- SureTriggers
💼 Zapier Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Zapier hired Andre Vanier, co-founder of PerceptivePanda, to lead Orchestration Strategy, focusing on helping customers understand AI's impact on the workplace and accelerate automation efforts.
- Michael Haarala joined Zapier as Senior Business Development Manager, AI Product Partnerships in the United States, previously Head of Product Partnerships - Business Development at Squarespace.
- Zapier is hiring an Engineering Manager for Asset Management in the Enterprise Zone, located in the United States (remote), to lead a team building foundational platform capabilities for enterprise customers.
🤝 Zapier Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Zapier partnered with RMS in December 2025 to integrate with its hospitality cloud platform.
- Hmza became a Zapier Solution Partner in early 2026.
📈 Zapier Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Andrew Warner, Zapier's first customer, insisted on paying via Wade Foster's personal PayPal in 2011 because the company lacked a payment system.
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