Zapier | Competitive Intelligence Profile
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding....
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding. The company aims to make automation accessible for everyone, allowing users to focus on their most important work by integrating popular applications like Salesforce, Google, and Dropbox. With a fully remote team spread across 40 countries, Zapier is dedicated to empowering businesses to streamline their workflows and enhance productivity.
🛍️ Zapier Product and Pricing Intelligence →
📅 Zapier Event Participations →
⚖️ Zapier Regulatory Intelligence →
👔 Zapier Management and Leadership Team →
⚔️ Zapier Alternatives and Competitors →
💼 Zapier Hiring and Layoffs →
🤝 Zapier Partnerships, Clients and Vendors →
📈 Zapier Financial Performance, Fundraising, M&A →
🛍️ Zapier Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Zapier made its Zapier Agents automation tool available to all customers on December 22, enabling users to automate work using plain language commands.
- Zapier released a redesigned Admin Center, draft and published agent versions, Agents Copilot checkpoints, and new Workday finance triggers in its December Drop.
- Zapier shipped three Agent Skills in Anthropic AI's Skills Directory on December 18, enabling Claude to run development workflows across tools.
📅 Zapier Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Zapier experts will share strategies at the Digital Cut 2026 event on December 17.
⚖️ Zapier Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Zapier Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief People Officer
[email protected] -
CFO[email protected]
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Co-founder & CEO[email protected]
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CFO[email protected]
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CTO/Co-founder[email protected]
⚔️ Zapier Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Make |
- IFTTT |
- Zoho Flow |
- Integrately |
- Pabbly Connect |
- Automate.io |
- Outfunnel |
- Workato |
- MuleSoft Anypoint Platform |
- Celigo |
- Pipedream |
- Parabola |
- Activepieces |
- Coupler.io |
- Tray.io |
- Latenode |
- SureTriggers
💼 Zapier Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Zapier is hiring a Senior Product Marketing Manager for MCP & Developer Audience in multiple countries including the USA, Canada, UK, Australia, New Zealand, Ireland, Spain, and India, focusing on go-to-market strategy for AI automation products.
🤝 Zapier Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Zapier partnered with RMS in December 2025 to integrate with its hospitality cloud platform.
📈 Zapier Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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