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Zalando

🌎 zalando.de

Zalando is a leading German online retailer specializing in shoes, fashion, and beauty products. Established in 2008, it has grown into a prominent e-commerce platform serving customers across 25 European countries, offering a wide assortment of products from over 1,900 brands. The company is known for its commitment to customer satisfaction, providing free delivery and returns on most orders.

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Zalando - Latest News and Updates

• Zalando is gaining customer attention by offering digital experiences through its Zalando Assistant, which allows for longer and more conversational queries than traditional search bars.
• Zalando is testing new features like AI-generated avatar styling and curated boards to enhance customer shopping experiences in multiple markets.
• Zalando's Applied Scientists have deployed a new framework using Multimodal Large Language Models for product retrieval evaluation, achieving human-level accuracy and improving search query performance.
• Zalando collaborated with Amazon Web Services to optimize their ML forecasting infrastructure, achieving cost savings by a factor of 4 and speed-ups by a factor of 18.
• On November 15, Zalando's VP Marketing Sara Spännar discussed the company's commitment to inclusive and diverse advertising at the EqualVoice Summit in Zurich.

• Zalando will open a new Outlet Store in Freiburg im Breisgau, Germany, in Spring 2025.
• Zalando's SVP of Corporate Development, Padmaja Bommareddy, discusses using generative AI and inspirational content to enhance online shopping experiences.
• Heike Lari, Director of Partner Consultancy at Zalando Marketing Services, discusses storytelling in marketing and customer engagement on the "Pieces of me" podcast.
• Alessandra Di Ronza has joined Zalando as Creative Services Provider Manager at Zalando Studios Berlin.
• Zalando collaborates with Paris Good Fashion to promote adaptive fashion.

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