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Yotpo

🌎 yotpo.com

Yotpo is the leading eCommerce retention marketing platform that helps brands drive repeat sales through integrated solutions for reviews, SMS, email, loyalty, and subscriptions. With a mission to empower brands to grow their direct-to-consumer business, Yotpo connects data-driven tools to enhance customer experiences and foster lasting loyalty. The company serves over 30,000 customers, including notable brands like Steve Madden and Brooklinen, and integrates seamlessly with popular eCommerce platforms and marketing tools.

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Yotpo - Latest News and Updates

• Yotpo has introduced a new RFM Analysis tool to help brands segment customers based on real behavior for improved Email, SMS, and Loyalty experiences.
• Yotpo has integrated with SMS by Zapier to automate immediate SMS responses for new SMS subscribers, enhancing customer engagement and saving time.
• Yotpo has introduced a new Recency, Frequency, and Monetary Analysis model to help brands identify and engage top customers, as shared by Joshua Macmillan, Manager of Customer Success.
• Yotpo is co-hosting a Rooftop Cocktail event with Woolman, Rebuy Engine, Recharge, and Swap on June 2nd, 2025, at Shoptalk Barcelona.
• Daniel Ciminera has left Yotpo as Senior Manager, Revenue Operations to join Kairos Living as Director of Operations in the United States.

• Eli Weiss, VP of Retention Advocacy at Yotpo, shared insights on customer retention and messaging strategies in a recent conversation with Nathan Bennett.
• Yotpo is hiring an Account Manager, Partnerships in Sydney to develop relationships with top agencies and drive business growth through their Partner Program, one of the company's fastest growing revenue channels.
• Yotpo reports that 82.5% of consumers prefer to buy from companies they resonate with, highlighting the importance of customer connection.

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