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Yotpo

🌎 yotpo.com

Yotpo is the leading eCommerce retention marketing platform that helps brands drive repeat sales through integrated solutions for reviews, SMS, email, loyalty, and subscriptions. With a mission to empower brands to grow their direct-to-consumer business, Yotpo connects data-driven tools to enhance customer experiences and foster lasting loyalty. The company serves over 30,000 customers, including notable brands like Steve Madden and Brooklinen, and integrates seamlessly with popular eCommerce platforms and marketing tools.

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Yotpo - Latest News and Updates

• Yotpo has removed MAVRCK as an influencer marketing platform from its integrations.
• Yotpo reports a 17% increase in new subscribers, a 9% boost in subscriber retention, and a 13% increase in subscriber average order value.
• Yotpo achieved a record-breaking performance during BFCM by delivering over 110 million text messages and generating 456% growth in email revenue.
• Yotpo achieved a 456% year-over-year revenue increase from email during Black Friday with a 99% delivery rate and no outages.
• Yotpo achieved a 250% year-over-year increase in email volume and a 456% increase in revenue attributed to email during Black Friday and Cyber Monday, with a 99% delivery rate and no outages.

• Yotpo delivered over 110 million texts and generated more than $82 million in SMS revenue during BFCM, reaching subscribers in 211 countries without any outages.
• Lauren Trinh has left Yotpo as Senior Manager, Learning & Enablement in the United States to join Ceros as Director of Enablement.
• David Jones has partnered with Yotpo to enhance their ratings and reviews system, focusing on user content to improve customer conversion.
• Eli Weiss, VP Retention Advocacy at Yotpo, will host a webinar on December 5 to discuss strategies for converting holiday shoppers into loyal customers.
• On December 3, Yotpo's email volume nearly doubled compared to the total Cyber Monday volume from the previous year, according to Robin Lee, GM of Email at Yotpo.

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