Yotpo | Competitive Intelligence Profile

Yotpo is the leading eCommerce retention marketing platform that helps brands drive repeat sales through integrated solutions for...


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Yotpo logo

Yotpo is the leading eCommerce retention marketing platform that helps brands drive repeat sales through integrated solutions for reviews, SMS, email, loyalty, and subscriptions. With a mission to empower brands to grow their direct-to-consumer business, Yotpo connects data-driven tools to enhance customer experiences and foster lasting loyalty. The company serves over 30,000 customers, including notable brands like Steve Madden and Brooklinen, and integrates seamlessly with popular eCommerce platforms and marketing tools.

Website
Size
501-1000 employees
Industry
Technology, Information and Internet
Specialities
eCommerce, Content Marketing, User generated content, Product Reviews, Omnichannel Marketing, On-site Conversion, Customer Experience, Customer Retention, SEO, Review Engine, Social Marketing

🛍️ Yotpo Product and Pricing Intelligence →

📅 Yotpo Event Participations →

⚖️ Yotpo Regulatory Intelligence →

👔 Yotpo Management and Leadership Team →

⚔️ Yotpo Alternatives and Competitors →

💼 Yotpo Hiring and Layoffs →

🤝 Yotpo Partnerships, Clients and Vendors →

📈 Yotpo Financial Performance, Fundraising, M&A →

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🛍️ Yotpo Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Yotpo is deepening its connection with Shopify to enhance brand-consumer relationships.
  • Yotpo is integrating litecard's mobile wallet with its loyalty and reviews solutions to enhance in-store customer engagement, according to Kyle Tate from Partnerships in Australia.
  • Yotpo has launched Yotpo 2.0, transforming its product, pricing, service, and marketing, as discussed by Co-Founder and CEO Tomer Tagrin.


📅 Yotpo Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Yotpo is co-hosting a Rooftop Cocktail event with Woolman, Rebuy Engine, Recharge, and Swap on June 2nd, 2025, at Shoptalk Barcelona.
  • Yotpo will participate in Retail Fest 2025 with a workshop on 'Accelerating Growth with Email & SMS Flows' led by Olivia Meek and Chantel B. on May 29.

⚖️ Yotpo Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Yotpo Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Yotpo Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Birdeye
  • |
  • Bazaarvoice
  • |
  • Reviews.io
  • |
  • Podium
  • |
  • Trustpilot
  • |
  • Feefo
  • |
  • Loox
  • |
  • Judge.me
  • |
  • Fera.ai
  • |
  • Antavo
  • |
  • Attentive
  • |
  • PowerReviews
  • |
  • Stamped
  • |
  • TINT
  • |
  • Klaviyo
  • |
  • SlapFive
  • |
  • Tagembed
  • |
  • Taggshop

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💼 Yotpo Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Yaniv Moshe has joined Yotpo as VP of Engineering, Platform in Israel, previously serving as VP R&D at Velotix.
  • Daniel Ciminera has left Yotpo as Senior Manager, Revenue Operations to join Kairos Living as Director of Operations in the United States.
  • Yotpo is hiring an Account Manager, Partnerships in Sydney to develop relationships with top agencies and drive business growth through their Partner Program, one of the company's fastest growing revenue channels.


🤝 Yotpo Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Yotpo powers certified reviews for EGO Fishing, which has a 4.9-star rating from 2,764 reviews.


📈 Yotpo Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Jon Soberg, CEO and Managing Partner of MS&AD Ventures, has invested in Yotpo.
  • Yotpo's reported year-over-year increases in SMS channel ROI, subscribers, and RPR among redeemers for Bangn Body have been revised to 0%.
  • Yotpo reports a 21% reduction in email costs compared to other vendors and an increase to 3,000 hours saved yearly on manual work.


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