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Xiaohongshu

🌎 xiaohongshu.com

Xiaohongshu, also known as Little Red Book or RED, is a Chinese social media and e-commerce platform that inspires users to discover and connect with diverse lifestyles. Launched in 2014, it allows millions of users to share their experiences related to beauty, fashion, food, travel, and more through various formats such as photos, videos, and text. The platform integrates user-generated content with commerce, making it a popular destination for lifestyle decisions and shopping.

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Xiaohongshu - Latest News and Updates

• WPIC Marketing + Technologies has been appointed as an Official E-Commerce Partner for Xiaohongshu.
• Procter & Gamble is selling Olay and has accounts for Pantene, Head & Shoulders, and Rejoice on Xiaohongshu, a popular app among young women in China.
• Xiaohongshu is being used by queer influencers in China to connect with LGBTQ+ communities despite the platform's restrictions on content that 'disrupts social order' or 'violates public order and morals.'
• Xiaohongshu users in Guangzhou are sharing photos and warnings about suspected poisonings of pets in public areas, prompting pet owners to use masks and muzzles for their dogs.

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