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Xiaohongshu

🌎 xiaohongshu.com

Xiaohongshu, also known as Little Red Book or RED, is a Chinese social media and e-commerce platform that inspires users to discover and connect with diverse lifestyles. Launched in 2014, it allows millions of users to share their experiences related to beauty, fashion, food, travel, and more through various formats such as photos, videos, and text. The platform integrates user-generated content with commerce, making it a popular destination for lifestyle decisions and shopping.

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Xiaohongshu - Latest News and Updates

• Xiaohongshu users are advertising 'family warehouses' in U.S. cities like Los Angeles and New York to provide fulfillment services for e-commerce.
• Chuqi Zheng will start as an advertising media and project management intern at Xiaohongshu.
• Xiaohongshu is increasingly used by Australian politicians to reach local Chinese communities ahead of elections, despite concerns about content differences and censorship algorithms.
• Xiaohongshu has seen the number of overseas brands creating content-based marketing on its platform triple in the past two years.

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