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Xiaohongshu

🌎 xiaohongshu.com

Xiaohongshu, also known as Little Red Book or RED, is a Chinese social media and e-commerce platform that inspires users to discover and connect with diverse lifestyles. Launched in 2014, it allows millions of users to share their experiences related to beauty, fashion, food, travel, and more through various formats such as photos, videos, and text. The platform integrates user-generated content with commerce, making it a popular destination for lifestyle decisions and shopping.

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Xiaohongshu - Latest News and Updates

• Xiaohongshu plans to open a Hong Kong office led by Qianyue, head of global business solution, to expand in North Asia.
• A study reveals that dad vloggers on Xiaohongshu attract large audiences, especially female viewers, by showcasing fatherhood with humor and playfulness while monetizing their content.
• Fan BingBing, a famous Chinese actress, is one of the most followed KOLs on Xiaohongshu, known for her influence and loyal following.
• Xiaohongshu launched a pop-up academic bar in Shanghai in early September, attracting young people and gaining millions of views on related topics.
• Shibo Yin, Peirong Ning, Qiubo Chen, Jing Chen, and Quan Zhou from Xiaohongshu collaborated on a project about frequency-aware hierarchical image compression.

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