Xiaohongshu | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
Xiaohongshu, also known as Little Red Book or RED, is a Chinese social media and e-commerce platform that inspires users to discover...
Xiaohongshu, also known as Little Red Book or RED, is a Chinese social media and e-commerce platform that inspires users to discover and connect with diverse lifestyles. Launched in 2014, it allows millions of users to share their experiences related to beauty, fashion, food, travel, and more through various formats such as photos, videos, and text. The platform integrates user-generated content with commerce, making it a popular destination for lifestyle decisions and shopping.
Website
Size
1001-5000 employees
Industry
Technology, Information and Internet
Specialities
WOM Marketing, Online Community, UGC
ποΈ Xiaohongshu Product and Pricing News β
π Xiaohongshu CEO, Management and Leadership Team β
βοΈ Xiaohongshu Alternatives and Competitors β
πΌ Xiaohongshu Hiring and Layoffs β
π€ Xiaohongshu Developer, Integration and Automation News β
π Xiaohongshu Financials, Fundraising and Valuation News β
ποΈ Xiaohongshu Product and Pricing News
- Xiaohongshu users are advertising 'family warehouses' in U.S. cities like Los Angeles and New York to provide fulfillment services for e-commerce.
- Xiaohongshu has officially opened its Yiwu E-commerce Operation Center, marking Yiwu as the second city in China to host such a center.
- Xiaohongshu is increasingly used by Australian politicians to reach local Chinese communities ahead of elections, despite concerns about content differences and censorship algorithms.
- Xiaohongshu has seen the number of overseas brands creating content-based marketing on its platform triple in the past two years.
- Xiaohongshu users are actively sharing their experiences and purchases related to Singlesβ Day, highlighting both the convenience and limitations of new payment integrations.
- Xiaohongshu is popularizing the trend of 'iron butt' travelers in China who choose long bus and train journeys over flights to save money amid economic challenges.
- A Chinese tourist expressed dissatisfaction with several famous food places in Singapore through a post on Xiaohongshu, criticizing dishes like pandan cake and bak kut teh.
π Xiaohongshu CEO, Management and Leadership Team
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Director
[email protected] -
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Brand PR Director
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Founder I Bain & Company I Schwarzman Scholar I LLM I CPA[email protected]
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Founder and CIO, Entropy Management[email protected]
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Founder[email protected]
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COO, Xiaohongshu
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Chief Scientist
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Chief of Staff & Office Manager[email protected]
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ε°ηΊ’δΉ¦[email protected]
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CEO[email protected]
βοΈ Xiaohongshu Alternatives and Competitors
- Pinduoduo |
- Papaya Mobile |
- Elenas |
- Drop |
- Zhihu |
- Buywith |
- Canva |
- LIKEtoKNOW.it |
- Douyin |
- Kuaishou |
- YUNJI |
- MOGU |
- Itugo |
- Flower Birthday Network |
- Chengdu Momo Collection Technology |
- NuORDER |
- Taggbox |
- Daling
πΌ Xiaohongshu Hiring and Layoffs
- Xiaohongshu is currently hiring for the position of Customer Business Development in Hong Kong.
- Chuqi Zheng will start as an advertising media and project management intern at Xiaohongshu.
π€ Xiaohongshu Developer, Integration and Automation News
- Xiaohongshu completed a year-long migration of 500 petabytes of data to Alibaba Cloud, marking a significant milestone for the company.
π Xiaohongshu Financials, Fundraising and Valuation News
- In September 2024, Xiaohongshu surpassed 218 million monthly active users in China, leading the social commerce arena with its community-focused platform.
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