---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

X

🌎 x.com

X is a software development company that owns the social networking service X (formerly known as Twitter). It provides tools, resources, and APIs for developers and businesses to integrate and expand their impact through social media. The platform focuses on real-time and historical social data, enabling businesses to monitor trends, engage with users, and utilize AI-powered advertising.

---

X - Latest News and Updates

• X has partnered with adtech firm Magnite Inc. to enhance programmatic ad sales and recover from a revenue drop post-2022 acquisition by Elon Musk.
• Elon Musk has filed an antitrust lawsuit against several major companies, including Twitch Interactive and Nestle, accusing them of boycotting advertising on X, which allegedly resulted in billions of dollars in lost revenue.
• X is under criminal investigation in France for potential algorithm violations related to privacy laws and harmful content promotion.
• On February 6, 2025, Zomato announced a name change to Eternal Limited, causing a stir on social media.
• X Money has the backing of Visa for its first big push.

• X, led by Elon Musk, has expanded its lawsuit to include Lego, Nestlé, and other brands, accusing them of participating in an advertising boycott that allegedly cost the company billions in revenue.
• Asha Davis has joined X as Senior Director Global Marketing in the United States, previously serving as Senior Vice President, Brand Partnerships & Creative Strategy at Group Black.
• X has updated its app to make community posts more visible to non-members, allowing everyone to reply while prioritizing replies from community members.
• On February 3, Elon Musk, Sen. Joni Ernst (R-IA), and Vivek Ramaswamy held an X Spaces event to discuss DOGE's new efforts to cut government.
• A staff member at X resigned after being linked to a racist social media account advocating eugenics.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.