Wynnstay | Competitive Intelligence Profile
Wynnstay is a leading supplier of agricultural products and services in the UK, focusing on providing quality farming products and...

Wynnstay is a leading supplier of agricultural products and services in the UK, focusing on providing quality farming products and expert advice for Dairy, Beef, Sheep, and Arable farmers. The company aims to support farmers in producing food sustainably and profitably, offering a wide range of feeds, nutrition products, animal health products, and agricultural services. Wynnstay operates across three main divisions: Feed, Arable, and Country Stores, catering to various sectors within the agricultural industry.
🛍️ Wynnstay Product and Pricing Intelligence →
📅 Wynnstay Event Participations →
⚖️ Wynnstay Regulatory Intelligence →
👔 Wynnstay Management and Leadership Team →
⚔️ Wynnstay Alternatives and Competitors →
💼 Wynnstay Hiring and Layoffs →
🤝 Wynnstay Partnerships, Clients and Vendors →
📈 Wynnstay Financial Performance, Fundraising, M&A →

🛍️ Wynnstay Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Wynnstay introduced EasySwing for cattle care on July 14.
- Wynnstay now offers HerdVision's AI camera system exclusively to help dairy farmers monitor cow health and productivity with advice from their specialists.
- Wynnstay offers a 10% discount on its calf milk range until August 1.
📅 Wynnstay Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Wynnstay will attend the 2025 Royal Welsh Show from July 21-24.
- Wynnstay offers a Hexby clothing bundle giveaway and exclusive special offers at their stand during the Royal Welsh Show.
⚖️ Wynnstay Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Wynnstay Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Wynnstay Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Danakali |
- Plant Health Care |
- Emmerson |
- Eden Research |
- Kropz |
- Harvest Minerals |
- TyraTech |
- Essentra |
- Tharisa |
- Harbro |
- Mole Valley Farmers |
- Fane Valley Stores |
- Dodson & Horrell |
- Tozer Seeds |
- Fargro Limited |
- Carrs Billington Agriculture |
- ADM |
- Agrii |
- Bayer |
- Vaederstad |
- Rayont |
- Lantmannen |
- Coastal Tractor

💼 Wynnstay Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Wynnstay Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Wynnstay Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Wynnstay's half-year profits rose to £5.5m due to its efficiency programme, as CEO Alk Brand noted a strong recovery and progress in Project Genesis.
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