WTW | Competitive Intelligence Profile

WTW (formerly Willis Towers Watson) is a global company providing data-driven, insight-led solutions in the areas of people, risk,...


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WTW (formerly Willis Towers Watson) is a global company providing data-driven, insight-led solutions in the areas of people, risk, and capital. With a presence in 140 countries, WTW helps organizations enhance resilience, motivate their workforce, and maximize performance through a combination of advisory services and technology solutions.

Website
Headquarters
London, England
Size
10,001+ employees
Industry
Financial Services
Specialities
Risk management, Insurance, Reinsurance, Financial services consulting, human resources consulting, exchange solutions, employee benefits, pensions administration, consulting, HR software, insurance software, institutional investment

🛍️ WTW Product and Pricing Intelligence →

📅 WTW Event Participations →

⚖️ WTW Regulatory Intelligence →

👔 WTW Management and Leadership Team →

⚔️ WTW Alternatives and Competitors →

💼 WTW Hiring and Layoffs →

🤝 WTW Partnerships, Clients and Vendors →

📈 WTW Financial Performance, Fundraising, M&A →


🛍️ WTW Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • WTW has created a solution to protect employees during business trips.
  • WTW plans to launch a new consulting proposition and software product for the Commercial Lines P&C US market.
  • WTW launched FinTech Plus, a global insurance solution for FinTech firms, on May 12, 2025.


📅 WTW Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • WTW sponsored and participated in the first GVNW Industry Insurance Day with an expert team on May 26, 2025.
  • WTW is hosting an in-person hiring event in Hartford, CT on June 5 for recent graduates and individuals interested in business, finance, or marketing.
  • On May 20, Catherine Hartmann, Managing Director at WTW, invited attendees to visit WTW's booth at an event to learn about their use of AI and machine learning in HR solutions.

⚖️ WTW Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Marsh has sued WTW in New York State Supreme Court for allegedly recruiting brokers from Marsh's aviation and space practice.
  • Marsh has filed a lawsuit against WTW for allegedly poaching its aviation team.
  • On May 6, WTW responded to the Work and Pensions Committee's DB policy update, emphasizing the need for stringent funding safeguards for non-winding up schemes making payments.

👔 WTW Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ WTW Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Chubb
  • |
  • Manulife Financial
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  • Sun Life Financial
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  • Prudential
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  • Ryan Specialty
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  • Principal Financial Group
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  • Corebridge Financial
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  • Equitable
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  • Everest Group
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  • Aegon
  • |
  • Marsh & McLennan
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  • Aon
  • |
  • Arthur J. Gallagher
  • |
  • Brookfield Business Partners
  • |
  • Verisk
  • |
  • Robert Half
  • |
  • Cognizant
  • |
  • Accenture
  • |
  • USI
  • |
  • Leavitt Group
  • |
  • McGriff Insurance Services
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  • Brown & Brown
  • |
  • Fidelity Investments
  • |
  • Jardine Lloyd Thompson Asia
  • |
  • Mercer


💼 WTW Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Johan Lindvall has left WTW as CEO Sweden / Head of Affinity Northern Europe to join Lockton as CEO Lockton Sweden AB in Sweden.
  • Jeremy Archibald has joined WTW as a Director in the United States, previously serving as Senior Director - Global Transaction Tax at Alvarez & Marsal.
  • Alet Foppen has joined WTW as a Client Director in New Zealand, previously serving as an Executive Broker at PSC Insurance Brokers NZ Limited.


🤝 WTW Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • WTW announced a two-year partnership with the UK charity Campaign Against Living Miserably (CALM) to raise awareness about mental health and suicide prevention.
  • WTW partnered with SAVE to create the IBEAM program for suicide prevention in the construction industry.
  • WTW's School of Risks 2025 set new records with 530 students, a 40% increase from 2024, and included Chubb as a new partner.


📈 WTW Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • WTW funded the development of new open-access risk modelling tools launched by the Insurance Development Forum.
  • WTW was involved in key agency M&A activities as reported on April 4, 2025.
  • WTW acquired Michigan-based GCC and ProfitGuard to expand its credit risk portfolio and strengthen its capabilities in North America.


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