Wrike | Competitive Intelligence Profile

Wrike is a powerful, cloud-based collaborative work management platform designed for teams and organizations to manage cross-functional...


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Wrike logo

Wrike is a powerful, cloud-based collaborative work management platform designed for teams and organizations to manage cross-functional work at scale. It offers a single digital workplace for all departments, enabling contextual collaboration, task management, and productivity enhancements. With features like Gantt charts, time-tracking, and extensive integration capabilities, Wrike helps streamline workflows and improve project visibility.

Website
Headquarters
San Diego, California
Size
1001-5000 employees
Industry
Software Development
Specialities
project management, team collaboration, task management, work management, Gantt charts, document collaboration, productivity, software, project scheduling, time-tracking, mobile project management, cross-platform software, iPhone app, Android app, SaaS

🛍️ Wrike Product and Pricing Intelligence →

📅 Wrike Event Participations →

⚖️ Wrike Regulatory Intelligence →

👔 Wrike Management and Leadership Team →

⚔️ Wrike Alternatives and Competitors →

💼 Wrike Hiring and Layoffs →

🤝 Wrike Partnerships, Clients and Vendors →

📈 Wrike Financial Performance, Fundraising, M&A →


🛍️ Wrike Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Wrike released new features in August 2025, including Wrike Copilot for Business and higher plans, custom field descriptions for Team and above plans, a centralized spaces table, a Klaxoon integration, dashboard enhancements, user management improvements, admin permission updates, API enhancements, and Wrike Assistant for Team Plan users.
  • Wrike CMO Christine Royston shared a recap of the AI Demo Day customer panel on August 21, 2025, highlighting how organizations use Wrike AI for transformation.


📅 Wrike Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Wrike hosts its eighth work management conference, Wrike Collaborate 2025, on October 8, focusing on combining human and artificial intelligence to improve work flow.
  • Ray Wang of Constellation Research Inc. will join Wrike CEO Thomas Scott for a fireside chat on human intelligence in AI at WrikeCollaborate 2025.

⚖️ Wrike Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Wrike Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Wrike Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • ClickUp
  • |
  • Teamwork.com
  • |
  • Hive
  • |
  • monday.com
  • |
  • Asana
  • |
  • Smartsheet
  • |
  • Scoro
  • |
  • Basecamp
  • |
  • Microsoft Project
  • |
  • Zoho Projects
  • |
  • Planview AdaptiveWork
  • |
  • Clarity
  • |
  • Workfront
  • |
  • ProofHub
  • |
  • Celoxis
  • |
  • Bitrix24
  • |
  • Gantt Pro
  • |
  • ProjectManager
  • |
  • SmartSuite
  • |
  • Airtable
  • |
  • nTask
  • |
  • Trello
  • |
  • Instagantt
  • |
  • Quire
  • |
  • Nifty


💼 Wrike Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Brian Marseglia joined Wrike as Sr. Customer Success Manager, Enterprise in the United States, previously Head of Customer Success, Sales, & Accounts Receivable at AlphaMap.com.
  • Rene Napravil left Wrike as Senior Software Engineering Manager in Czechia to become VP of Engineering at EUROWAG.


🤝 Wrike Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Wrike Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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