WHOOP | Competitive Intelligence Insights - May 11, 2025

WHOOP launched the WHOOP 5.0 at SOF Week 2025, attracting a large crowd...


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WHOOP

🌎 whoop.com

WHOOP is a wellness and fitness services company that specializes in advanced fitness and health wearables. Their mission is to unlock human performance by providing data-driven insights into sleep, strain, recovery, and overall health. The WHOOP 4.0 is designed to be worn 24/7, offering continuous data collection without distractions. The company also emphasizes corporate wellness and high-performance team support through its innovative technology and programs.


WHOOP - Latest News and Updates

  • WHOOP launched the WHOOP 5.0 at SOF Week 2025, attracting a large crowd.
  • WHOOP announced their next-generation technology and an all-new experience for members on May 10, 2025.
  • WHOOP launched its biggest update with WHOOP 5.0 and WHOOP MG, featuring Healthspan with Pace of Aging, Heart Screener with ECG, Daily Blood Pressure Insights, Women's Hormonal Insights, and 14+ days of battery life.
  • WHOOP launched the WHOOP 5.0, featuring a redesigned website, improved onboarding, and personalized shopping for accessories.
  • WHOOP introduced a new version of their product offering personalized coaching to improve health.
  • WHOOP launched a new experience on May 9.
  • WHOOP launched a new version that is 7% smaller and offers over 14 days of battery life.
  • WHOOP introduced three new membership tiers with options for free device upgrades and sustainability-focused gifting, enhancing its competitive subscription model.
  • WHOOP launched the Whoop One, Peak, and Life products for tracking recovery, strain, and sleep with high precision.
  • WHOOP has launched a new Sleep Score feature to improve the understanding and usability of sleep data for its members.

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