WHOOP | Competitive Intelligence Profile
WHOOP is a wellness and fitness services company that specializes in advanced fitness and health wearables. Their mission is to unlock...
WHOOP is a wellness and fitness services company that specializes in advanced fitness and health wearables. Their mission is to unlock human performance by providing data-driven insights into sleep, strain, recovery, and overall health. The WHOOP 4.0 is designed to be worn 24/7, offering continuous data collection without distractions. The company also emphasizes corporate wellness and high-performance team support through its innovative technology and programs.
🛍️ WHOOP Product and Pricing Intelligence →
📅 WHOOP Event Participations →
⚖️ WHOOP Regulatory Intelligence →
👔 WHOOP Management and Leadership Team →
⚔️ WHOOP Alternatives and Competitors →
💼 WHOOP Hiring and Layoffs →
🤝 WHOOP Partnerships, Clients and Vendors →
📈 WHOOP Financial Performance, Fundraising, M&A →
🛍️ WHOOP Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- WHOOP introduced Leather Luxe, a premium product designed with Italian leather and metals.
- WHOOP has successfully transitioned from selling a $500 fitness tracker to a subscription-based Hardware-as-a-Service model targeting elite users, where the device is free and the value is in the data.
- WHOOP launched the new WHOOP 5.0 and MG with a promotion offering one month free for new members.
📅 WHOOP Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- WHOOP showcased their newest devices and Tactical applications at the ADS Federal Range Day on May 30.
- Sam Iannone from WHOOP represented the company at the Best Buy Achievers Conference in Anaheim, showcasing the new WHOOP 5.0 products.
- WHOOP announced their biggest launch event, Unlocked, on May 8.
⚖️ WHOOP Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 WHOOP Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Supply Chain Director
[email protected] -
Director, Talent Acquisition[email protected]
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Director of Software[email protected]
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Clinical Director[email protected]
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Senior Director of Embedded Engineering[email protected]
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Director of Business Analytics[email protected]
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Director of Data Science[email protected]
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Director Of Logistics[email protected]
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Founder & CEO[email protected]
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Co-Founder & Chief Hardware Engineer[email protected]
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Co-Founder & Partner, NextView Ventures[email protected]
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Director[email protected]
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Co-Founder REMI[email protected]
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Chief Product Officer[email protected]
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Chief of Staff[email protected]
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Board Member; Chief Financial Officer & Chief Risk Officer[email protected]
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Chief Marketing Officer[email protected]
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Chief Information Security Officer (CISO)[email protected]
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COO[email protected]
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Vice President Information Technology
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Vice President, Finance[email protected]
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Senior Vice President of Research, Algorithms, and Data[email protected]
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Vice President[email protected]
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Senior Vice President Operations & Supply Chain[email protected]
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President, Whoop, Inc. (Whoopi Goldberg not the watch company)[email protected]
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Consultant and Public Board member. Formerly Executive Vice President Corporate Affairs, Chief Compliance Officer and Corporate Secretary. ActivisionBlizzard[email protected]
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Founder & CEO bei Bureau Oberhaeuser and tackl, Creative Director[email protected]
⚔️ WHOOP Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- NYX |
- STAT Health |
- Oura |
- Figur8 |
- Dozee |
- Eli Health |
- BreakAway Data |
- Djor Smart Guards |
- Fitbit |
- Zepp Labs |
- Garmin International |
- iHealth Labs |
- Misfit Wearables |
- Goqii |
- KOMODO Technologies |
- Catapult |
- Tribe Wearables |
- Embr Labs |
- ROOK |
- Apple Watch |
- Samsung Watch
💼 WHOOP Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- WHOOP is currently seeking a Director of EU Sales & Business Development in Ireland.
- WHOOP is currently seeking a Director of Embedded Software Engineering in the United States.
- WHOOP is currently seeking a Head of Creative in the United States.
🤝 WHOOP Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- WHOOP partners with SHA Wellness to provide guests with improved health advice.
- SHA Wellness is partnering with WHOOP to integrate WHOOP's wearable data into their Leaders Performance Programmes, offering guests personalized health insights.
- WHOOP is expanding its AI tech stack monthly with new tools and methods, as highlighted by Ryan Durkin, AI at Work at WHOOP.
📈 WHOOP Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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