Walker Sands | Competitive Intelligence Profile
Walker Sands is an outcome-based B2B marketing agency specializing in integrated PR and marketing strategies to drive measurable...

Walker Sands is an outcome-based B2B marketing agency specializing in integrated PR and marketing strategies to drive measurable success and growth for businesses. With expertise in public relations, demand generation, branding, creative, and digital marketing, the agency aids B2B brands in building reputation, generating demand, and strengthening market position. Recognized as a ten-time Inc. 5000 honoree, Walker Sands operates from offices in Chicago, Seattle, and Boston, serving over 100 clients globally.
🛍️ Walker Sands Product and Pricing Intelligence →
📅 Walker Sands Event Participations →
⚖️ Walker Sands Regulatory Intelligence →
👔 Walker Sands Management and Leadership Team →
⚔️ Walker Sands Alternatives and Competitors →
💼 Walker Sands Hiring and Layoffs →
🤝 Walker Sands Partnerships, Clients and Vendors →
📈 Walker Sands Financial Performance, Fundraising, M&A →

🛍️ Walker Sands Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Walker Sands debuts a new metric to track brand visibility in GenAI-driven search.
- Walker Sands launched the AI Domain Impact Index on August 1 2025 to help B2B companies measure PR effectiveness in AI search environments, as explained by EVP Annie Gudorf.
- Walker Sands launched the AI Impact Index to measure how earned media content influences Gen AI responses, offering marketers a new way to assess PR effectiveness in AI-powered buyer journeys.
📅 Walker Sands Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Walker Sands Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Walker Sands Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
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EVP + Managing Director, Seattle
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CEO
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Chief Financial Officer
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⚔️ Walker Sands Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- KlientBoost |
- The Free Website Guys |
- memoryBlue |
- SmartSites |
- INFUSE |
- LeadMD |
- CIENCE |
- Measured Results Marketing |
- WebFX |
- Coalition Technologies |
- IHS |
- Airfoil Group |
- Antenna |
- Method Communications |
- Sage Communications |
- Blue Corona |
- Single Grain |
- Publicis Groupe |
- Integrated Corporate Relations |
- Finn Partners |
- Inkhouse Media + Marketing |
- Public Communications |
- Regan Communications Group |
- Chris Ruys Communications |
- Huge |
- Trier |
- rbb Communications |
- Wieden + Kennedy

💼 Walker Sands Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Walker Sands is hiring a Vice President, Account Management to lead the Client Services department and join the Senior Leadership Team.
🤝 Walker Sands Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Walker Sands Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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