Victoria's Secret | Competitive Intelligence Profile
Victoria's Secret is a renowned brand known for its luxurious lingerie, sleepwear, beauty products, and accessories. The company...
Victoria's Secret is a renowned brand known for its luxurious lingerie, sleepwear, beauty products, and accessories. The company is celebrated for its iconic and glamorous offerings, making it a leading label for women's intimate apparel and beauty essentials worldwide.
🛍️ Victoria's Secret Product and Pricing Intelligence →
📅 Victoria's Secret Event Participations →
⚖️ Victoria's Secret Regulatory Intelligence →
👔 Victoria's Secret Management and Leadership Team →
⚔️ Victoria's Secret Alternatives and Competitors →
💼 Victoria's Secret Hiring and Layoffs →
🤝 Victoria's Secret Partnerships, Clients and Vendors →
📈 Victoria's Secret Financial Performance, Fundraising, M&A →
🛍️ Victoria's Secret Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Victoria's Secret updated their terms and conditions on 20/05/25 and increased the price of their '2 FOR £40 BRAS' offer to '2 FOR £50 BRAS'.
- Victoria's Secret updated their bodysuit collection, introducing new FeatherSoft™ and Cutout Lace designs, while removing several lace bodysuits, indicating a shift in product focus.
- Victoria's Secret is enhancing sustainability by sourcing cotton from women-owned farms, launching product passports with EON, and recycling returned products with Debrand.
📅 Victoria's Secret Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Victoria's Secret is hosting its Fashion Show 2025 in New York on May 14.
⚖️ Victoria's Secret Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Victoria's Secret Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Victoria's Secret Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- Ariela |
- FullBeauty |
- Wacoal |
- Savage X Fenty |
- ThirdLove |
- Intimissimi |
- SPANX |
- Skims |
- Fruit of the Loom |
- Aerie |
- Gilda & Pearl |
- Myla |
- Coco de Mer |
- bouxavenue.com |
- pourmoi.co.uk |
- bluebella.com |
- prettylittlething.com |
- Marks and Spencer |
- Next |
- La Senza
💼 Victoria's Secret Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Victoria's Secret has appointed Elizabeth Preis as the new Chief Marketing Officer, bringing her expertise in consumer behavior and brand building to the team.
- Victoria's Secret is currently hiring for the position of Director of Merchandising - PINK Beauty in the United States.
- Ravi Balasubramanian, VP Head of Data Science & Analytics at Victoria's Secret, leads their global enterprise data science and AI strategy.
🤝 Victoria's Secret Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Victoria's Secret has partnered with Gold House to support the AANHPI community through associate programming and their Inclusion Resource Group, ALL IN.
- Victoria's Secret partnered with Ashley Graham for a Mother's Day campaign supporting Room to Grow with a social donation match.
📈 Victoria's Secret Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Victoria's Secret is implementing a plan to prevent a possible takeover as shareholder Brett Blundly increases his shareholding.
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