UnionBank of the Philippines | Competitive Intelligence Profile
UnionBank of the Philippines (UnionBank) is a publicly-listed universal bank known for its superior technology, unique branch sales,...
UnionBank of the Philippines (UnionBank) is a publicly-listed universal bank known for its superior technology, unique branch sales, and service culture, and centralized backroom operations. It offers a wide range of financial services including digital banking, cash management, loans, and investment solutions, focusing on innovation and customer experience to meet diverse needs.
🛍️ UnionBank of the Philippines Product and Pricing Intelligence →
📅 UnionBank of the Philippines Event Participations →
⚖️ UnionBank of the Philippines Regulatory Intelligence →
👔 UnionBank of the Philippines Management and Leadership Team →
⚔️ UnionBank of the Philippines Alternatives and Competitors →
💼 UnionBank of the Philippines Hiring and Layoffs →
🤝 UnionBank of the Philippines Partnerships, Clients and Vendors →
📈 UnionBank of the Philippines Financial Performance, Fundraising, M&A →
🛍️ UnionBank of the Philippines Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- UnionBank of the Philippines opened a new branch at the Aboitiz Corporate Center in Cebu City on July 23, 2025, as announced by UnionBank President and CEO Ana Aboitiz Delgado.
- UnionBank of the Philippines offers up to 20x Go Rewards points for purchases with their Go Rewards Visa cards during the Go Rewards Grand Spree at Opus Mall.
📅 UnionBank of the Philippines Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- UnionBank of the Philippines reinforced its role as a trusted partner to industry leaders with a landmark event on July 24, 2025, highlighting its institutional banking proposition at Shangri-La The Fort in Taguig City.
⚖️ UnionBank of the Philippines Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 UnionBank of the Philippines Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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President and Chief Executive Officer
[email protected] -
President and CEO / Board Director[email protected]
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Executive Vice President and Chief Compliance and Corporate Governance Officer[email protected]
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Chief Financial Officer[email protected]
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Non Executive Director
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Chief Audit Executive[email protected]
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Executive Vice President[email protected]
⚔️ UnionBank of the Philippines Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Rizal Commercial Banking |
- BDO Unibank |
- Security Bank |
- Philippine National Bank |
- East West Banking |
- Land Bank of the Philippines |
- Robinsons Bank Corporation |
- Sterling Bank of Asia |
- Bank of the Philippine Islands |
- Souqalmal |
- DPO Group |
- CitySavings |
- First Union Direct |
- First Union Plans |
- UBP Capital Corporation |
- Metrobank
💼 UnionBank of the Philippines Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- UnionBank of the Philippines is hiring a Credit Operations Head in the Philippines.
- Hugh John Bayaborda left UnionBank of the Philippines as Data Scientist, Manager in Philippines to join East West Banking Corporation as Data Monetization Lead, Senior Manager.
- UnionBank of the Philippines is hiring a new Legal and External Affairs Officer in Quezon City.
🤝 UnionBank of the Philippines Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- UnionBank of the Philippines increased straight-through processing to over 80% and reduced onboarding time to 5-15 minutes after deploying FICO® Platform following its Citibank acquisition.
📈 UnionBank of the Philippines Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- UnionBank of the Philippines faces increased credit and operational risks due to high consumer lending exposure and challenges from integrating Citibank Philippines' consumer business, while fintech competition and slow middle-class growth may limit long-term revenue opportunities.
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