UnionBank of the Philippines | Competitive Intelligence Profile

UnionBank of the Philippines (UnionBank) is a publicly-listed universal bank known for its superior technology, unique branch sales,...


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UnionBank of the Philippines logo

UnionBank of the Philippines (UnionBank) is a publicly-listed universal bank known for its superior technology, unique branch sales, and service culture, and centralized backroom operations. It offers a wide range of financial services including digital banking, cash management, loans, and investment solutions, focusing on innovation and customer experience to meet diverse needs.

Website
Headquarters
Pasig, National Capital Region
Size
5001-10,000 employees
Industry
Banking
Specialities
Banking and Finance, Technology, Financial Services, Fintech, Digital Banking, Agile Methodology, Customer Experience, Innovation, People Management, Talent Development, Great Place to Work For, Dream Company to Work For, User Experience

🛍️ UnionBank of the Philippines Product and Pricing Intelligence →

📅 UnionBank of the Philippines Event Participations →

⚖️ UnionBank of the Philippines Regulatory Intelligence →

👔 UnionBank of the Philippines Management and Leadership Team →

⚔️ UnionBank of the Philippines Alternatives and Competitors →

💼 UnionBank of the Philippines Hiring and Layoffs →

🤝 UnionBank of the Philippines Partnerships, Clients and Vendors →

📈 UnionBank of the Philippines Financial Performance, Fundraising, M&A →


🛍️ UnionBank of the Philippines Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • UnionBank of the Philippines updated its app to Version 2.57.5 on 5 Aug 2025, introducing a referral program offering up to P6,000 in eGifts, the ability to open another savings account quickly, and enhanced rewards catalogue search functionality.
  • UnionBank of the Philippines now adds around 50,000 new credit card and personal loan accounts each month by shortening the onboarding process to 5 to 15 minutes using straight-through processing.
  • UnionBank of the Philippines offers up to ₱1,000 OFF at the Lazada 8.8 Great Sulit Sale with its UnionBank Lazada Credit Card from August 7 to 12, 2025.


📅 UnionBank of the Philippines Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • UnionBank of the Philippines will exhibit its products and services at the International Pet Summit 2025 on August 22–24.
  • UnionBank of the Philippines reinforced its role as a trusted partner to industry leaders with a landmark event on July 24, 2025, highlighting its institutional banking proposition at Shangri-La The Fort in Taguig City.

⚖️ UnionBank of the Philippines Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 UnionBank of the Philippines Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ UnionBank of the Philippines Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Rizal Commercial Banking
  • |
  • BDO Unibank
  • |
  • Security Bank
  • |
  • Philippine National Bank
  • |
  • East West Banking
  • |
  • Land Bank of the Philippines
  • |
  • Robinsons Bank Corporation
  • |
  • Sterling Bank of Asia
  • |
  • Bank of the Philippine Islands
  • |
  • Souqalmal
  • |
  • DPO Group
  • |
  • CitySavings
  • |
  • First Union Direct
  • |
  • First Union Plans
  • |
  • UBP Capital Corporation
  • |
  • Metrobank


💼 UnionBank of the Philippines Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • UnionBank of the Philippines is hiring a Mortgage Finance Business Head in Pasig, National Capital Region, Philippines (On-site).
  • UnionBank of the Philippines is hiring a Credit Operations Head in the Philippines.
  • UnionBank of the Philippines is hiring a Security Architect in the Philippines.


🤝 UnionBank of the Philippines Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • UnionBank of the Philippines partners with FICO to integrate advanced analytics, streamlining credit risk assessment and boosting financial inclusion in emerging markets.
  • UnionBank of the Philippines partnered with Aboitiz Foundation to provide financial literacy and cybersecurity training for women in Misamis Oriental through the Elevate AIDA program.
  • UnionBank of the Philippines partnered with Automart.ph to sell repossessed cars to the public.


📈 UnionBank of the Philippines Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • UnionBank of the Philippines reported a 35% drop in first-semester earnings to P3.3 billion due to higher one-time costs, despite a 9.2% increase in topline revenue to P39.7 billion.
  • UnionBank of the Philippines achieved a 9.2% revenue growth in H1’25, driven by its Cards & Consumer Lending Business.
  • UnionBank of the Philippines reported P39.7 billion in total revenues for the first half of 2025, a 9.2% increase year-on-year, driven by higher net interest income and expanded fee-income base.


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