Ubisoft | Competitive Intelligence Profile

Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's...


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Ubisoft logo

Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's Creed, Just Dance, and Tom Clancy's series. With a diverse team of 19,000 members across more than 30 countries, Ubisoft is dedicated to enriching players' lives through original and memorable gaming experiences. The company emphasizes creativity, diversity, and innovation in game development and production.

Website
Headquarters
Saint-Mandé, Île-de-France
Size
10,001+ employees
Industry
Computer Games
Specialities
Video Games, Video Game Development, Video Game Production, Video Game Marketing, Video Game Design, Level Design, Programming, Online Programming, Transmedia, Art, Audio, IT, Marketing, Community Management, Production, Creativity

🛍️ Ubisoft Product and Pricing Intelligence →

📅 Ubisoft Event Participations →

⚖️ Ubisoft Regulatory Intelligence →

👔 Ubisoft Management and Leadership Team →

⚔️ Ubisoft Alternatives and Competitors →

💼 Ubisoft Hiring and Layoffs →

🤝 Ubisoft Partnerships, Clients and Vendors →

📈 Ubisoft Financial Performance, Fundraising, M&A →


🛍️ Ubisoft Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Ubisoft announced Rainbow Six Esports will enter 2026 with a revamped global calendar featuring Challengers Series, a new competitive format for Regional Leagues, two Majors, a Mid-Season competition at EWC, and a clear path to the Six Invitational.
  • Ubisoft launched From the Ashes, a new expansion for Avatar Frontiers of Pandora that expands the story of the Western Frontier with a darker tone.
  • Ubisoft announced a new Avatar game on December 19.


📅 Ubisoft Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Ubisoft executives are speaking at GamesBeat Next on November 12.
  • Ubisoft showcased its latest projects, including Anno 117: Pax Romana launching this week, and revisited classics at the 14th edition of Paris Games Week.
  • Ubisoft will publish a new trailer for Morbid Metal during the PC Gaming Show Tokyo Direct on September 28.

⚖️ Ubisoft Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Ubisoft Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Ubisoft Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Epic Games
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  • BeTomorrow
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  • metaENGINE
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  • DONTNOD Entertainment
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  • Activision
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  • GameStop
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  • Electronic Arts
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  • Konami Holdings
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  • Niantic
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  • Twitch
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  • Gameloft
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  • Bandai Namco
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  • Remedy Entertainment
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  • 2K
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  • Activision Blizzard
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  • Blizzard Entertainment
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  • Nintendo
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  • Rockstar Games
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  • King
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  • Take-Two
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  • Rovio
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  • Zynga
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  • Glu
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  • Fishing Cactus
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  • Coffee Stain Studios
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  • CD Projekt


💼 Ubisoft Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Ubisoft asked former Assassin's Creed boss Marc-Alexis Côté to step aside after 15 years working on the franchise.
  • Ubisoft is hiring a Head of Creative Campaign Operations in France to lead and scale their Campaign Content Hub for global marketing campaigns.
  • Joshua Milligan left Ubisoft as Vice President, Customer Team in the United States to join First Fun as Vice President, Player Experience.


🤝 Ubisoft Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Ubisoft partners with MydSound for an exclusive in-game concert in Riders Republic Season 17 on December 19.
  • Ubisoft is collaborating with FX to produce a live-action Far Cry anthology TV series created by Noah Hawley and Rob Mac, who will also star.
  • Ubisoft collaborates with STEPN GO to integrate its Rabbids characters into the STEPN sneaker ecosystem.


📈 Ubisoft Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Ubisoft acquired the rights to March of Giants from Amazon on December 15, 2025, with the Montreal-based team joining Ubisoft and preparing a major update for 2026.
  • Ubisoft expects significant content releases from major franchises like Assassin's Creed, Far Cry, and Rainbow Six to lead to positive operating profit in FY27 and FY28.
  • Ubisoft completed Tencent's €1.16 billion investment in Vantage Studios on November 21, 2025, giving Tencent a 26.32% stake while Ubisoft retains control.


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