Ubisoft | Competitive Intelligence Profile

Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's...


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Ubisoft logo

Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's Creed, Just Dance, and Tom Clancy's series. With a diverse team of 19,000 members across more than 30 countries, Ubisoft is dedicated to enriching players' lives through original and memorable gaming experiences. The company emphasizes creativity, diversity, and innovation in game development and production.

Website
Headquarters
Saint-Mandé, Île-de-France
Size
10,001+ employees
Industry
Computer Games
Specialities
Video Games, Video Game Development, Video Game Production, Video Game Marketing, Video Game Design, Level Design, Programming, Online Programming, Transmedia, Art, Audio, IT, Marketing, Community Management, Production, Creativity

🛍️ Ubisoft Product and Pricing Intelligence →

📅 Ubisoft Event Participations →

⚖️ Ubisoft Regulatory Intelligence →

👔 Ubisoft Management and Leadership Team →

⚔️ Ubisoft Alternatives and Competitors →

💼 Ubisoft Hiring and Layoffs →

🤝 Ubisoft Partnerships, Clients and Vendors →

📈 Ubisoft Financial Performance, Fundraising, M&A →


🛍️ Ubisoft Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Ubisoft UK announced Season 15 of Riders Republic featuring the new Hovercraft Pockett.
  • Ubisoft has unveiled a roadmap for Rainbow Six Siege's European Tier 2 circuit for the 2025/2026 season, introducing changes in point allocation, roster requirements, and prize pools.
  • Ubisoft announced the release of an in-game esports tab for Rainbow Six Siege in Operation Daybreak this June to enhance player engagement with the competitive scene.


📅 Ubisoft Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Ubisoft Da Nang celebrated its 5th anniversary with a special event featuring achievements, awards, and an e-sport tournament.
  • On May 23, 2025, Ubisoft Mainz celebrated its 30th anniversary with notable guests including Yves Guillemot, CEO and Co-Founder of Ubisoft, and showcased their upcoming game 'Anno 117: Pax Romana' set to release in winter 2025.

⚖️ Ubisoft Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Ubisoft Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Ubisoft Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Epic Games
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  • BeTomorrow
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  • metaENGINE
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  • DONTNOD Entertainment
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  • Activision
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  • GameStop
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  • Electronic Arts
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  • Konami Holdings
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  • Niantic
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  • Twitch
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  • Gameloft
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  • Bandai Namco
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  • Remedy Entertainment
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  • 2K
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  • Activision Blizzard
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  • Blizzard Entertainment
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  • Nintendo
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  • Rockstar Games
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  • King
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  • Take-Two
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  • Rovio
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  • Zynga
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  • Glu
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  • Fishing Cactus
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  • Coffee Stain Studios
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  • CD Projekt


💼 Ubisoft Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • The son of Ubisoft's CEO Yves Guillemot leads a new 'Transformation Committee' with 100 days to improve game quality and save 100 million euros, focusing on the Assassin’s Creed franchise.
  • Ubisoft CEO Yves Guillemot has formed a 'Transformation Committee' including his son Charlie Guillemot to guide the Assassin's Creed studio's future.
  • Océane Costantini has joined Ubisoft as User Experience Director in Canada, previously serving as Art Presentation Director (UI/UX Director) at Reflector Entertainment.


🤝 Ubisoft Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Ubisoft has partnered with Turkcell's Game+ to offer Ubisoft+ subscriptions in Turkey, available in Classics and Premium packages, with an option to combine with GeForce NOW for a discounted price.


📈 Ubisoft Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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