Ubisoft | Competitive Intelligence Profile
Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's...
Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's Creed, Just Dance, and Tom Clancy's series. With a diverse team of 19,000 members across more than 30 countries, Ubisoft is dedicated to enriching players' lives through original and memorable gaming experiences. The company emphasizes creativity, diversity, and innovation in game development and production.
🛍️ Ubisoft Product and Pricing Intelligence →
📅 Ubisoft Event Participations →
⚖️ Ubisoft Regulatory Intelligence →
👔 Ubisoft Management and Leadership Team →
⚔️ Ubisoft Alternatives and Competitors →
💼 Ubisoft Hiring and Layoffs →
🤝 Ubisoft Partnerships, Clients and Vendors →
📈 Ubisoft Financial Performance, Fundraising, M&A →
🛍️ Ubisoft Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Ubisoft releases 'Just Dance 2026' on October 14, 2025, featuring 40 new hits including a collaboration between Bruno Mars and Rosé, compatible with Nintendo Switch, PlayStation 5, and Xbox Series X/S.
- Ubisoft faces major backlash for aggressive microtransactions in full-priced games, sparking calls for a change in direction.
- Ubisoft launches Just Dance 2026 Edition on October 14, 2025, featuring 40 new tracks and a co-op Party Mode.
📅 Ubisoft Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Ubisoft and Webedia will host the Trackmania World Cup at Paris Games Week on November 1, featuring the top 16 teams competing live at Dôme de Paris.
- Ubisoft will participate in LicensingCon Latam 2025 on August 27-28 to showcase iconic brands like Assassin’s Creed and Just Dance.
- Ubisoft collaborates with H3.gg to host the Heroes of Might and Magic 30th Anniversary Cup, featuring a €1800 prize pool and game keys, with registrations open from July 26 to August 8.
⚖️ Ubisoft Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Ubisoft threatened to sue Matt Ryan, the voice actor of Assassin’s Creed 4 protagonist Edward Kenway, for hinting at a remake of the game.
- On February 6, 2025, three former top executives of Ubisoft, including ex-chief creative officer Serge Hascoet, went on trial in France for alleged psychological and sexual harassment of employees.
👔 Ubisoft Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
[email protected] -
Executive Game Director/Executive Producer[email protected]
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Managing Director[email protected]
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Chief Technology Officer[email protected]
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Director[email protected]
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Chief Financial Officer[email protected]
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Executive Vice President[email protected]
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Managing Director[email protected]
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World Director[email protected]
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Managing Director[email protected]
⚔️ Ubisoft Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- Gameloft |
- Bandai Namco |
- Remedy Entertainment |
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- Zynga |
- Glu |
- Fishing Cactus |
- Coffee Stain Studios |
- CD Projekt
💼 Ubisoft Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Ubisoft appointed Christophe Derennes and Charlie Guillemot as co-CEOs of its new 'creative house' overseeing Assassin’s Creed, Far Cry, and Rainbow Six franchises.
- The son of Ubisoft's CEO Yves Guillemot leads a new 'Transformation Committee' with 100 days to improve game quality and save 100 million euros, focusing on the Assassin’s Creed franchise.
- Ubisoft CEO Yves Guillemot has formed a 'Transformation Committee' including his son Charlie Guillemot to guide the Assassin's Creed studio's future.
🤝 Ubisoft Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Ubisoft, an official partner of Summer Game Fest 2025, recently launched Assassin's Creed Shadows and announced a partnership with Tencent to create a 'mini-Ubisoft' for handling major IPs.
- Ubisoft has partnered with Turkcell's Game+ to offer Ubisoft+ subscriptions in Turkey, available in Classics and Premium packages, with an option to combine with GeForce NOW for a discounted price.
📈 Ubisoft Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Ubisoft's revenues dipped in Q1 2025 as it formed new 'Creative Houses' business units for better focus and autonomy, according to CEO Yves Guillemot.
- Ubisoft reported a 3.9% sales drop to 311 million euros in Q1 2025-2026 due to technical issues with 'Rainbow Six Siege' and announced a reorganization into autonomous units for agility and stability.
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