Ubisoft | Competitive Intelligence Profile

Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's...


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Ubisoft is a leading video game company based in Saint-Mandé, Île-de-France, known for creating popular franchises such as Assassin's Creed, Just Dance, and Tom Clancy's series. With a diverse team of 19,000 members across more than 30 countries, Ubisoft is dedicated to enriching players' lives through original and memorable gaming experiences. The company emphasizes creativity, diversity, and innovation in game development and production.

Website
Headquarters
Saint-Mandé, Île-de-France
Size
10,001+ employees
Industry
Computer Games
Specialities
Video Games, Video Game Development, Video Game Production, Video Game Marketing, Video Game Design, Level Design, Programming, Online Programming, Transmedia, Art, Audio, IT, Marketing, Community Management, Production, Creativity

🛍️ Ubisoft Product and Pricing Intelligence →

📅 Ubisoft Event Participations →

⚖️ Ubisoft Regulatory Intelligence →

👔 Ubisoft Management and Leadership Team →

⚔️ Ubisoft Alternatives and Competitors →

💼 Ubisoft Hiring and Layoffs →

🤝 Ubisoft Partnerships, Clients and Vendors →

📈 Ubisoft Financial Performance, Fundraising, M&A →


🛍️ Ubisoft Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Ubisoft released The Crew Motorfest on Xbox Game Pass on November 20.
  • Ubisoft announced the Avatar: Frontiers of Pandora – From the Ashes DLC with new third-person gameplay and a release date of December 19, 2025.
  • Ubisoft announced that The Rogue Prince of Persia will launch on Nintendo Switch and Switch 2 on December 16.


📅 Ubisoft Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Ubisoft executives are speaking at GamesBeat Next on November 12.
  • Ubisoft showcased its latest projects, including Anno 117: Pax Romana launching this week, and revisited classics at the 14th edition of Paris Games Week.
  • Ubisoft will publish a new trailer for Morbid Metal during the PC Gaming Show Tokyo Direct on September 28.

⚖️ Ubisoft Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Ubisoft Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Ubisoft Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Epic Games
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  • BeTomorrow
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  • metaENGINE
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  • DONTNOD Entertainment
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  • Activision
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  • GameStop
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  • Electronic Arts
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  • Konami Holdings
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  • Niantic
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  • Twitch
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  • Gameloft
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  • Bandai Namco
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  • Remedy Entertainment
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  • 2K
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  • Activision Blizzard
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  • Blizzard Entertainment
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  • Nintendo
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  • Rockstar Games
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  • King
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  • Take-Two
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  • Rovio
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  • Zynga
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  • Glu
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  • Fishing Cactus
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  • Coffee Stain Studios
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  • CD Projekt


💼 Ubisoft Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Ubisoft asked former Assassin's Creed boss Marc-Alexis Côté to step aside after 15 years working on the franchise.
  • Ubisoft is hiring for a Director of Digital Trust and Account Security - Online Services position in Canada, focusing on ensuring secure and reliable player account experiences.
  • Ubisoft is hiring a Workforce Management Analyst in the United Kingdom to support HR process harmonization and optimization.


🤝 Ubisoft Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Ubisoft is partnering with Maestro Media, FLYOS, and Blue Mammoth Games to release Brawlhalla: The Card Game via a Kickstarter campaign before the end of 2025.
  • Ubisoft collaborated with Reservoir Creative to develop key art for Anno 117: Pax Romana, which was used in storefronts and a large installation at Gamescom.
  • Ubisoft expanded its representation agreement with WildBrain CPLG on October 29, granting licensing rights for the Rayman video game franchise in France.


📈 Ubisoft Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Ubisoft expects significant content releases from major franchises like Assassin's Creed, Far Cry, and Rainbow Six to lead to positive operating profit in FY27 and FY28.
  • Ubisoft completed Tencent's €1.16 billion investment in Vantage Studios on November 21, 2025, giving Tencent a 26.32% stake while Ubisoft retains control.
  • Ubisoft reported better-than-expected first-half 2025-26 earnings, used Tencent's payment for a minority stake in a new subsidiary to eliminate its debt, and plans to open more Creative Houses subsidiaries.


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