Tunad | Latest News & Updates - Mar 25, 2025 Release
Ricardo Monteiro, CEO & CSO of Tunad, introduced 'Uplift de Buscas' as a new metric to measure the real impact of TV, radio, and OTT campaigns beyond audience numbers...
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Tunad
🌎 tunad.ioTunad is a technology company specializing in Big Data, offering solutions in Research and Planning, Digital Activation, and Analytics in the media sector. Founded in 2014 as AudioMonitor, it initially focused on monitoring music on Brazilian radio before evolving into a media intelligence platform that optimizes advertising campaigns across TV, radio, and streaming. Tunad is part of the Sky Software group and has expanded internationally to serve the Latin American market.
Tunad - Latest News and Updates
- Ricardo Monteiro, CEO & CSO of Tunad, introduced 'Uplift de Buscas' as a new metric to measure the real impact of TV, radio, and OTT campaigns beyond audience numbers.
- Ricardo Monteiro, CEO & CSO of Tunad, published an article on March 25, 2025, discussing the 'Uplift de Buscas' approach to measure the real impact of advertising campaigns on consumer behavior.
- Tunad measures brand engagement over the medium and long term to improve media measurement models, integrating data with partners like Uncover.
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