Trustpilot | Competitive Intelligence Profile
Trustpilot is an online review community that connects businesses and consumers through genuine feedback from customers about their...
Trustpilot is an online review community that connects businesses and consumers through genuine feedback from customers about their buying and service experiences. Founded in 2007, it aims to be the universal symbol of trust, helping consumers make informed choices and businesses to build trust and improve. With over 300 million reviews and a significant global presence, Trustpilot is dedicated to fostering consumer trust and enhancing customer experiences.
🛍️ Trustpilot Product and Pricing Intelligence →
📅 Trustpilot Event Participations →
⚖️ Trustpilot Regulatory Intelligence →
👔 Trustpilot Management and Leadership Team →
⚔️ Trustpilot Alternatives and Competitors →
💼 Trustpilot Hiring and Layoffs →
🤝 Trustpilot Partnerships, Clients and Vendors →
📈 Trustpilot Financial Performance, Fundraising, M&A →
🛍️ Trustpilot Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Trustpilot introduced a new feature for visitor insights to help businesses understand customer locations and interests.
- Trustpilot's CEO Adrian Blair discussed the company's mission and Italy's growing importance in an interview with L'Economia del Corriere della Sera, highlighting a 29% growth in Italian reviews in 2024.
- Trustpilot's VP of US Marketing, Dana Kalfas Bodine, discussed on the BRANDED podcast how a 4.8-star review and open feedback responses can enhance customer trust.
📅 Trustpilot Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Trustpilot is hosting webinars on May 14-15 to showcase their new Gold Release features aimed at boosting conversions and providing actionable insights for business growth.
- Trustpilot participated in the OMR Festival on May 9, engaging in discussions and networking to promote transparency and trust in the digital space.
⚖️ Trustpilot Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Trustpilot Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Executive Officer[email protected]
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CFO[email protected]
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Non Executive Director
⚔️ Trustpilot Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Bazaarvoice |
- Reviews.io |
- Yotpo |
- Shopper Approved |
- Feefo |
- ResellerRatings |
- Birdeye |
- Podium |
- Capterra |
- G2 |
- Sitejabber |
- PowerReviews |
- Wiserreview |
- Boast |
- Stamped.io
💼 Trustpilot Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Justin Cutroni has joined Trustpilot as Director, Product Evangelism and Customer Education in the United States, previously holding a position at another company.
- Trustpilot is forming a new growth team led by the VP of Growth to build a data solutions business focused on embedding trust in decision-making.
- Trustpilot is hiring a Senior Analytics Engineer in London to enhance their data warehouse and analytics solutions using a modern data stack.
🤝 Trustpilot Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Simba Sleep increased revenue per website visitor by 20% and email click-through rates by 15% using Trustpilot widgets.
📈 Trustpilot Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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