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Triple Whale

🌎 triplewhale.com

Triple Whale is an AI data platform designed specifically for ecommerce brands, particularly those using Shopify. It centralizes various metrics and analytics into a user-friendly dashboard, enabling brands to make informed decisions efficiently. The company aims to democratize advanced technologies for small and medium-sized businesses, helping them manage analytics, attribution, and creative processes seamlessly.

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Triple Whale - Latest News and Updates

• Triple Whale has introduced new analytics boards for ShipStation, Funnel Analytics, Source/Medium Report, Klaviyo, and X Ads, while removing boards for Recharge, Snapchat Ads, and Kno.
• Triple Whale has replaced its Microsoft Ads Board with an Outbrain Board and its Taboola Ads Board with a Funnel Analytics Board, while also introducing a Klaviyo Board for email marketing insights.
• Triple Whale has replaced its Google Ads and TikTok Ads Boards with new Snapchat Ads and Criteo Boards, and introduced a new X Ads Board for Twitter.
• Triple Whale has introduced new boards for Okendo, Gorgias, TikTok Ads, Snapchat Ads, and ShipBob, enhancing insights into customer behavior, support metrics, and ad performance.
• Triple Whale released a comprehensive prompt library called 'Triple Whale 3.0 Moby Prompt Library' on November 14.

• Triple Whale has integrated daily operating expenses into their platform, preferring to use Net Profit over Contribution Profit.
• Triple Whale's Sonar now replaces CAPI tools like Elevar and UpStackified, offering features like data enrichment, multi-touch attribution, dashboards, AI assistant, automation, and templates.
• Sourav Ghosh announced plans to set up Triple Whale (TW 3.0) on November 14, 2024.
• Triple Whale's Sonar integration with Klaviyo boosts total flow revenue by 22% for Shopify users.
• Triple Whale uses ClickHouse as their production database to achieve fast, deduplicated queries while minimizing CPU usage, as explained by Jesse Grodman, Senior Software Engineer at Triple Whale.

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