Tonik | Competitive Intelligence Profile
Tonik is the first digital-only neobank in the Philippines, revolutionizing banking in Southeast Asia with a focus on simplicity,...
Tonik is the first digital-only neobank in the Philippines, revolutionizing banking in Southeast Asia with a focus on simplicity, security, and innovation. It offers a range of retail financial products including deposits, loans, savings accounts, payments, and cards through a highly secure digital platform. Licensed by the Bangko Sentral ng Pilipinas (BSP) and with deposits insured by the Philippine Deposit Insurance Corporation (PDIC), Tonik aims to serve both banked and unbanked Filipinos, leveraging technology to improve financial lives.
🛍️ Tonik Product and Pricing Intelligence →
📅 Tonik Event Participations →
⚖️ Tonik Regulatory Intelligence →
👔 Tonik Management and Leadership Team →
⚔️ Tonik Alternatives and Competitors →
💼 Tonik Hiring and Layoffs →
🤝 Tonik Partnerships, Clients and Vendors →
📈 Tonik Financial Performance, Fundraising, M&A →
🛍️ Tonik Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Tonik launched QRPH transfers in its mobile app to enhance digital transactions with over 675,000 merchants and 1,824 billers in the Philippines.
- Tonik now allows users to send money to 675,000 stores and 1,824 billers with zero fees using QRPH.
- Tonik launched zero-fee QRPH payments in its app, usable at 675,000+ merchants until 31 August 2025, and adds a surprise 'fortune scratch card' after each transaction.
📅 Tonik Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Tonik's Chief Data Officer Biswa Banik discussed how phones can assess creditworthiness better than traditional banks in a Money20/20 webinar.
⚖️ Tonik Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Tonik Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Financial Officer[email protected]
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Group CFO[email protected]
⚔️ Tonik Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Tonik Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Tonik is hiring a Product Manager for Transfers and Payments, as announced by Angelica Tan, Talent Acquisition Officer at Tonik.
- Tonik is hiring a Product Lead for Loans in Philippines.
🤝 Tonik Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Tonik partners with Robinsons Appliances for a promo from August 1 – October 31, 2025, offering a chance to win loan payment waivers and credits.
- Tonik's financial wellness unit Tendo partnered with BPO company Concentrix to offer services to over 100,000 employees in the Philippines.
- Tonik partners with Home Along for a financing promo offering LED TVs and raffle entries from June 1 to August 31, 2025.
📈 Tonik Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Tonik is among the six digital banks in the Philippines that collectively reached over P100 billion in deposits by end-March.
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