Tokmanni | Competitive Intelligence Profile
Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics, offering a wide range of products including...
Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics, offering a wide range of products including tools, cosmetics, home appliances, and more at affordable prices. With over 380 stores and online platforms across Finland, Sweden, and Denmark, it serves customers with a focus on smart shopping and low prices. The group also includes brands like SPAR Finland, Click Shoes, and Dollarstore, making it a significant player in the Nordic retail market.
🛍️ Tokmanni Product and Pricing Intelligence →
📅 Tokmanni Event Participations →
⚖️ Tokmanni Regulatory Intelligence →
👔 Tokmanni Management and Leadership Team →
⚔️ Tokmanni Alternatives and Competitors →
💼 Tokmanni Hiring and Layoffs →
🤝 Tokmanni Partnerships, Clients and Vendors →
📈 Tokmanni Financial Performance, Fundraising, M&A →
🛍️ Tokmanni Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Tokmanni has expanded its health supplement offerings by adding new Terranova products, including Vollagen Complex, Ruuansulatusentsyymi, Maitohappobakteeri, Silica, B-Complex + C-vitamiini, and Living Multivitamin for men and women, alongside other brands like Sana-sol and Puhdas+.
- Tokmanni has expanded its men's skincare and cleansing product range from 391 to 431 items, including new fragrances like Emanuel Ungaro L'Homme Edt Spray and Parfums De Marly Habdan Edp Spray.
- Tokmanni updated its return policy for complained products, now requiring them to be returned to a Tokmanni store upon request, instead of just Tokmanni.
📅 Tokmanni Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Tokmanni announces a Club night shopping event on July 15, 2025, exclusively for Tokmanni Klubainen members.
⚖️ Tokmanni Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Tokmanni Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CFO
[email protected] -
Chief Sourcing and Buying Officer[email protected]
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CFO[email protected]
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President and CEO of Tokmanni Group Corporation[email protected]
⚔️ Tokmanni Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- prisma.fi |
- karkkainen.com |
- puuilo.fi |
- motonet.fi |
- k-rauta.fi |
- clasohlson.com |
- biltema.fi |
- Hong Kong |
- Marimekko |
- Tallinna Kaubamaja |
- Rusty Lantern Markets |
- Hyperlite Mountain Gear |
- Reliance Retail |
- Costco |
- The Warehouse |
- Noon |
- Mbiz |
- gigantti.fi |
- Deutsche Telekom |
- Tavaratalot |
- Kroger |
- Kmart Australia |
- Transformco |
- Dollar Tree |
- Kesko Corp |
- Reitan AS |
- Lindex Group plc |
- HOK-Elanto Liiketoiminta Oy
💼 Tokmanni Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Tokmanni appointed Sampo Päällysaho as the new CEO to succeed Mika Rautiainen, effective by July 6, 2026.
- Tomi Kuusi started as Cyber Security Manager at Tokmanni Group.
🤝 Tokmanni Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Tokmanni Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Tokmanni Group Corporation will publish its half-year financial report on 15 August 2025, with CEO Mika Rautiainen and CFO Tapio Arimo presenting the findings.
- SEB downgraded Tokmanni from buy to hold and set a new target price of 10.40 euros on July 21.
- Tokmanni lowers its 2025 financial guidance due to weak spring and summer season sales, now expecting revenue of 1,700–1,790 million euros and comparable operating profit of 85–105 million euros.
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