Tokmanni | Competitive Intelligence Profile
Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics, offering a wide range of products including...
Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics, offering a wide range of products including tools, cosmetics, home appliances, and more at affordable prices. With over 380 stores and online platforms across Finland, Sweden, and Denmark, it serves customers with a focus on smart shopping and low prices. The group also includes brands like SPAR Finland, Click Shoes, and Dollarstore, making it a significant player in the Nordic retail market.
🛍️ Tokmanni Product and Pricing Intelligence →
📅 Tokmanni Event Participations →
⚖️ Tokmanni Regulatory Intelligence →
👔 Tokmanni Management and Leadership Team →
⚔️ Tokmanni Alternatives and Competitors →
💼 Tokmanni Hiring and Layoffs →
🤝 Tokmanni Partnerships, Clients and Vendors →
📈 Tokmanni Financial Performance, Fundraising, M&A →
🛍️ Tokmanni Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Tokmanni updated its electric vehicle charging services, changing the order of charger types and adding new locations like Iisalmi, Ilmajoki, and Imatra with specific charger details.
- Tokmanni has updated its product offerings to include 'Askartelutarvikkeet' in the crafts and office supplies category and introduced new promotions like 'Ota 3, maksa 2' on select items.
- Tokmanni has updated its product offerings to include new categories such as 'Uuteen kotiin', 'Marjastus ja sienestys', 'Syystekemistä', and 'Hyggeily', while discontinuing 'Helpotusta helteeseen'.
📅 Tokmanni Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Tokmanni announces a Club night shopping event on July 15, 2025, exclusively for Tokmanni Klubainen members.
⚖️ Tokmanni Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Tokmanni Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CFO
[email protected] -
Chief Sourcing and Buying Officer[email protected]
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CFO[email protected]
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President and CEO of Tokmanni Group Corporation[email protected]
⚔️ Tokmanni Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- prisma.fi |
- karkkainen.com |
- puuilo.fi |
- motonet.fi |
- k-rauta.fi |
- clasohlson.com |
- biltema.fi |
- Hong Kong |
- Marimekko |
- Tallinna Kaubamaja |
- Rusty Lantern Markets |
- Hyperlite Mountain Gear |
- Reliance Retail |
- Costco |
- The Warehouse |
- Noon |
- Mbiz |
- gigantti.fi |
- Deutsche Telekom |
- Tavaratalot |
- Kroger |
- Kmart Australia |
- Transformco |
- Dollar Tree |
- Kesko Corp |
- Reitan AS |
- Lindex Group plc |
- HOK-Elanto Liiketoiminta Oy
💼 Tokmanni Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Tokmanni appointed Sampo Päällysaho as the new CEO to succeed Mika Rautiainen, effective by July 6, 2026.
- Tokmanni is hiring a store manager for its Spar store in Joensuu Raatekangas, with applications open until August 31, 2025.
- Tomi Kuusi started as Cyber Security Manager at Tokmanni Group.
🤝 Tokmanni Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Tokmanni is expanding its electric vehicle charging stations to Aura and Hanko, partnering with Plugit Finland.
- Tokmanni partners with Vocational College Spesia to transform its Turku store into a learning environment for students, combining practical work experience with educational guidance.
📈 Tokmanni Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Tokmanni Group Oyj is trading at €9.6, significantly below its estimated fair value of €14.52, highlighting potential undervaluation based on discounted cash flow analysis as of August 2025.
- Analyst Arttu Heikura from Inderes reported on August 18, 2025, that Tokmanni's Q2 2025 profitability weakened due to lower gross margins and rising fixed costs, prompting the company to focus on improving profitability for the rest of the year.
- Tokmanni Group Corporation will publish its half-year financial report on 15 August 2025, with CEO Mika Rautiainen and CFO Tapio Arimo presenting the findings.
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