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TikTok Shop

🌎 seller.tiktok.com

TikTok Shop is an e-commerce platform integrated within TikTok that enables sellers to manage their online businesses directly on the app. It offers tools for store operations, customer service, seller education, performance analysis, and policy updates, facilitating a seamless shopping experience for users.

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TikTok Shop - Latest News and Updates

• TikTok Shop introduced a Product Optimizer in Seller Center to help sellers create engaging product descriptions and images.
• TikTok Shop introduced Product Shopping Ads that promote products directly from existing listings in the Shop Tab without extra creative work.
• TikTok Shop achieved $35,774 GMV in 180 days without creator collaborations or ads, demonstrating strong sales growth potential.
• TikTok Shop is addressing cart abandonment by using personalized video messages and reminders to re-engage shoppers.
• TikTok Shop experienced a 2.7% increase in visitors but a 11.9% decrease in sales (GMV) as of November 11, 2024.

• Hear Your Story expanded their reach using TikTok Shop's product discovery tools and creator affiliates.
• TikTok Shop published its first Intellectual Property Rights Report to enhance platform safety and transparency.
• TikTok Shop plans to launch the Brand Palooza event from November 13-27, featuring exclusive deals and live shopping experiences with brands like Benefit Cosmetics and HeyDude, to attract US holiday shoppers before Black Friday.
• TikTok Shop and SM Supermalls will host 'She Leads: Fun Beyond Shopping,' a pop-up event in the Philippines from November 15-17, 2024, to empower female entrepreneurs.
• TikTok Shop's campaigns with affiliate creators have significantly boosted Sacheu Beauty's performance.

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