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The Hershey Company

🌎 thehersheycompany.com

The Hershey Company is an industry-leading snacks company headquartered in Hershey, PA, known for its iconic brands and commitment to making moments of goodness for consumers worldwide. With over 90 brands and approximately 17,000 employees, Hershey generates more than $8 billion in annual revenues. The company has a long-standing commitment to ethical and sustainable practices, and it focuses on helping children succeed through initiatives like the Milton Hershey School.

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The Hershey Company News & Insights as of Oct 11, 2024

• The Hershey Company has expanded its Pelón product line in Mexico with new offerings like Pelón Chupelón and Ricatira.
• The Hershey Company successfully launched a viral marketing campaign by partnering Reese's with WNBA star Angel Reese, leveraging social media insights to engage with consumers.
• The Hershey Company has launched the Shaqalicious brand with XL gummies in collaboration with Shaquille O'Neal, featuring unique head-shaped gummies and six flavors, following a successful early launch at Walmart.
• Deepak Bhatia, Chief Technology Officer at The Hershey Company, is leading a digital transformation focused on investing in talent and capabilities to enhance customer and consumer impact.
• The Hershey Company, with the help of Little Big Brands, has launched a new visual identity for Jolly Rancher, resulting in 63% of consumers preferring the updated design.

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