Purple | Competitive Intelligence Profile Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded...
Purple | Competitive Intelligence Insights - May 06, 2025 Purple is expanding its partnership with Mattress Firm to offer its products in every retail location nationwide...
Purple | Competitive Intelligence Insights - Apr 29, 2025 Purple launched the Rejuvenate mattress collection featuring new DreamLayer™ technology for enhanced comfort and pressure relief...
Purple | Competitive Intelligence Insights - Apr 23, 2025 Purple is launching the new Rejuvenate Mattress Collection on April 28...
Purple | Competitive Intelligence Insights - Apr 10, 2025 Purple is offering up to $700 off on Luxe Collection mattresses and a $300 instant gift at Best Mattress...
Purple | Competitive Intelligence Insights - Apr 03, 2025 Purple has partnered with Brandgenuity to launch a global licensing program to expand its brand into new product categories focused on comfort, support, wellness, and sleep...
Purple | Competitive Intelligence Insights - Mar 22, 2025 Purple's board is reviewing strategic alternatives, including a potential sale or merger, following expressions of interest, as reported on March 17, 2025...
Purple | Competitive Intelligence Insights - Mar 10, 2025 Purple has launched its products at Costco Wholesale after a year-long effort by its Wholesale leadership team...
Purple | Competitive Intelligence Insights - Feb 26, 2025 Purple is collaborating with Starbucks to offer free coffee at their Leawood, KS location from now through March 9th...
Purple | Competitive Intelligence Insights - Feb 20, 2025 Purple is involved in a legal case against Photon Interactive UK Limited, presided over by Judge Todd M. Hughes, with the case number 22-601...