Topic

Key Account Management

A collection of 46 issues

Key Account Management vs Customer Success: 5 Common Mistakes Digital Marketing Agencies Make

In digital marketing agencies, distinguishing between Key Account Management (KAM) and Customer Success (CS) is essential for sustainable growth. KAM focuses on nurturing high-value client relationships to drive revenue growth through upselling and strategic alignment, while CS ensures clients achieve their desired outcomes, leading to retention and satisfaction. Confusing these

Key Account Management Models: The Ultimate 2025 Guide

In today's competitive B2B landscape, your most valuable accounts aren't just revenue sources—they're strategic partnerships that can make or break your business. Research shows that approximately 33% of a B2B company's revenue typically comes from just a handful of key accounts,

Event Intelligence Workflow: Uncover Competitor Strategies for Key Account Loyalty

Event intelligence transforms how you understand competitor strategies and build key account loyalty. When competitors speak at industry events or sponsor conferences, they reveal their strategic priorities and market positioning. For example, if a rival consistently presents on AI-powered customer retention, they're signaling investment in that technology. Practical

Why Tracking Competitor Executive Moves Matters: A Real-World Example

Tracking executive movements at competing organizations provides invaluable intelligence for strategic planning. When key personnel change roles, it often signals shifts in strategy, market focus, or operational priorities that could impact your business. 🎯 Real-World Competitor Insight Example This week, RivalSense detected that Paul Doddridge has joined The University of Law

Key Account KPIs Tracking: The Ultimate 2025 Guide for Strategic Growth

Share Team at RivalSense 🔄 Last Updated: August 27, 2025 INTRODUCTION In today's hyper-competitive business landscape, key accounts aren't just customers—they're strategic assets that can make or break your company's success. With 80% of revenue typically coming from just 20% of customers

5 Advanced HR Consulting Tactics to Transform Key Account Decision-Making

Advanced HR consulting transforms key account decision-making by strategically aligning human capital with account objectives. HR consultants serve as strategic partners, moving beyond administrative functions to drive competitive advantage through data-driven workforce planning and talent optimization. Research shows companies excelling at talent management earn 300% more revenue per employee than