Topic

Key Account Management

A collection of 102 issues

Analyzing Competitor Moves: Allison Loy's Role at OneTrust

The recent news of Allison Loy joining OneTrust as Enterprise Sales Director in the United States is a classic example of a competitor insight that can shape your business strategy. Personnel changes in key roles often signal shifts in a company's focus, especially in sales and enterprise accounts,

Data-Driven Key Account Strategies: Actionable Competitive Intelligence

Key account management is essential for sustaining revenue and fostering growth in B2B environments. However, traditional methods often fall short because they operate in isolation from competitive realities. Without integrating competitive intelligence, you're essentially flying blind—making strategic decisions based on internal data while competitors actively poach your

How to Identify Key Accounts: A Practical Guide for B2B Leaders

In today's competitive B2B landscape, your biggest customers aren't necessarily your best customers. According to industry research, while large customers may represent 30-50% of your revenue, they might not offer the growth potential or strategic alignment that truly defines a key account. Key accounts are those

Workflow Automation CRM Benchmarking: Key Account Tracking Insights

In 2026, key account management has evolved beyond reactive monitoring into a strategic imperative powered by workflow automation. This shift is essential for maintaining competitive advantage and driving sustainable growth. Traditional CRM systems that merely track transactions are being replaced by intelligent platforms that transform data into proactive intelligence. The

The Ultimate Guide to Tracking Key Account History: Practical Strategies for Competitive Advantage

Key account history tracking isn't just about remembering past conversations—it's about building a strategic advantage that keeps you ahead of competitors. When you systematically track every interaction, purchase, support ticket, and opportunity with your most valuable clients, you create a living database that reveals patterns,

Key Account Management Podcasts: Productivity Tips for Medical Equipment Distribution

In today's fast-paced medical equipment distribution landscape, podcasts have emerged as indispensable learning tools for key account managers. Unlike traditional training, podcasts offer on-demand access to expert insights during commutes, between hospital visits, or while managing complex regulatory documentation. For medical equipment professionals, this format is particularly valuable

Twitter Competitor Insights Cheat Sheet for Key Account Tracking

While traditional competitor research methods can take weeks to surface insights, Twitter delivers real-time intelligence 10-15x faster—making it your secret weapon for key account tracking. In B2B sales, key account decisions are heavily influenced by competitor announcements, strategic partnerships, and client wins that often surface first on Twitter. Automated

Smart Building KAM vs Customer Success: Strategic Framework & Templates

In today's competitive B2B landscape, managing customer relationships in the smart building sector is more critical than ever. As technology advances, the roles of Key Account Management (KAM) and Customer Success must evolve to keep pace. The smart building revolution has fundamentally transformed customer relationship management. As buildings

The Strategic Guide to Tracking Key Account Milestones: A B2B Leader's Playbook

As a B2B founder or business leader, you know that your key accounts aren't just customers—they're strategic partners that drive disproportionate revenue, provide valuable referrals, and offer insights that shape your product roadmap. Yet, according to industry data, companies that don't systematically track

VPN Key Account Management: A Process Optimization Guide for Cybersecurity Leaders

In the VPN cybersecurity landscape, key accounts are critical assets that drive long-term success. They represent more than just revenue—they're strategic partnerships that demand specialized protection and attention. Unlike standard enterprise solutions, these high-value relationships require tailored VPN security approaches that address unique threat vectors, compliance requirements,