Topic

key account management

A collection of 60 issues

Key Account Management Certification Free: Your 2026 Guide to Level Up Without Breaking the Bank

Written by RivalSense Team • Updated November 27, 2025 As a business leader or founder, you know that exceptional key account management can make or break your company's growth. But with certification programs often costing thousands, finding quality training that fits your budget can feel impossible. The good news?

2025 Competitor Intelligence Trends for Key Account Growth

In 2025, competitor intelligence is undergoing a seismic shift, driven by AI and real-time data. No longer a reactive function, it's becoming a proactive powerhouse that anticipates competitor moves before they happen. AI algorithms now analyze vast datasets—from social media sentiment to pricing changes—delivering actionable insights

The Ultimate Guide to Key Account Management Assessment: Driving Growth Through Strategic Evaluation

Key Account Management (KAM) is essential for B2B success, as a handful of clients typically drive the bulk of your revenue. Without systematic assessment, even top-performing teams can overlook growth opportunities and risk client attrition. This guide delivers actionable frameworks to evaluate your KAM efforts, ensuring you convert insights into

The Ultimate Guide to Key Account Tracking in Salesforce

Last updated November 20, 2025 Written by Gary Smith, CEO AT A GLANCE Tracking key accounts effectively in Salesforce is crucial for B2B companies aiming to maintain competitive advantage and drive revenue growth. While Salesforce provides powerful CRM capabilities, many organizations struggle with comprehensive key account monitoring that goes beyond

Turn Competitor Website Changes into Key Account Wins

In today's hyper-competitive B2B landscape, real-time competitor website monitoring transforms raw competitive intelligence into actionable insights that drive key account wins. Every website change—from pricing updates and feature launches to case study additions—reveals strategic shifts that create acquisition opportunities. For instance, when a competitor removes a

Advanced Key Account Tracking Tactics for IoT Operations Leaders

Key account tracking is the systematic monitoring of your most valuable customers' activities, needs, and competitive landscape. For IoT operations leaders, this is critical because IoT deployments involve long-term partnerships, complex integrations, and recurring revenue streams. Competitor insights drive strategic advantage by revealing gaps in your offerings, emerging threats,

Real-World Competitor Analysis: Tracking Leadership Changes

Competitor analysis is essential for understanding market dynamics and anticipating shifts in your industry. By keeping an eye on key personnel movements, you can gain insights into a competitor's strategic priorities and potential operational changes. For example, tracking executive appointments can reveal a company's focus areas,

Avoid These Key Account Management Mistakes in Clinical Research

Key account management (KAM) in clinical research involves strategically managing high-value client relationships—such as pharmaceutical companies, biotech firms, and research institutions—to drive long-term growth and collaboration. 🏥 In this highly regulated, project-based industry, KAM is crucial for securing repeat business, fostering trust, and navigating complex compliance requirements. Avoiding common

5 Quick Airline Key Account Management Hacks for Growth

Key account management (KAM) in the airline industry involves strategically nurturing high-value corporate clients and travel partners to drive sustainable growth. These key accounts—such as multinational corporations, government agencies, and large travel agencies—contribute disproportionately to revenue, making their retention and expansion critical. For airlines, effective KAM means moving

Leveraging Competitor Personnel Changes for Strategic Advantage

Competitor analysis is a vital practice for any business aiming to stay ahead in a dynamic market. By keeping a close watch on rival activities, you can uncover hidden opportunities and potential threats early on. For example, the recent news that Lauren Duffy joined Xometry as Director Partner Analytics &