Topic

Key Account Management

A collection of 46 issues

Turn Competitor Website Changes into Key Account Wins

In today's hyper-competitive B2B landscape, real-time competitor website monitoring transforms raw competitive intelligence into actionable insights that drive key account wins. Every website change—from pricing updates and feature launches to case study additions—reveals strategic shifts that create acquisition opportunities. For instance, when a competitor removes a

Advanced Key Account Tracking Tactics for IoT Operations Leaders

Key account tracking is the systematic monitoring of your most valuable customers' activities, needs, and competitive landscape. For IoT operations leaders, this is critical because IoT deployments involve long-term partnerships, complex integrations, and recurring revenue streams. Competitor insights drive strategic advantage by revealing gaps in your offerings, emerging threats,

Real-World Competitor Analysis: Tracking Leadership Changes

Competitor analysis is essential for understanding market dynamics and anticipating shifts in your industry. By keeping an eye on key personnel movements, you can gain insights into a competitor's strategic priorities and potential operational changes. For example, tracking executive appointments can reveal a company's focus areas,

Avoid These Key Account Management Mistakes in Clinical Research

Key account management (KAM) in clinical research involves strategically managing high-value client relationships—such as pharmaceutical companies, biotech firms, and research institutions—to drive long-term growth and collaboration. 🏥 In this highly regulated, project-based industry, KAM is crucial for securing repeat business, fostering trust, and navigating complex compliance requirements. Avoiding common

5 Quick Airline Key Account Management Hacks for Growth

Key account management (KAM) in the airline industry involves strategically nurturing high-value corporate clients and travel partners to drive sustainable growth. These key accounts—such as multinational corporations, government agencies, and large travel agencies—contribute disproportionately to revenue, making their retention and expansion critical. For airlines, effective KAM means moving

Leveraging Competitor Personnel Changes for Strategic Advantage

Competitor analysis is a vital practice for any business aiming to stay ahead in a dynamic market. By keeping a close watch on rival activities, you can uncover hidden opportunities and potential threats early on. For example, the recent news that Lauren Duffy joined Xometry as Director Partner Analytics &

Key Account Management Software: The Ultimate Guide for 2026

Sean O'Connor • Nov 5, 2025 • 18 min read Key Takeaways * Growth relies on existing customers: Effective key account management software unlocks significant future revenue from existing clients by moving beyond reactive problem-solving to proactive success orchestration and identifying upsell/renewal opportunities. * Unification is key to momentum: Top platforms

Data-Driven Key Account Tracking for Healthcare IT: A Strategic Guide to Patient Management

Data-driven key account tracking is revolutionizing how healthcare IT organizations manage patient relationships and drive growth. By leveraging comprehensive data analysis, businesses can move beyond reactive measures to proactively secure and expand strategic accounts. In patient management, this approach transforms client interactions by focusing on outcomes, utilization patterns, and satisfaction

How to Build a Key Account Management Process Flow for Tech

Key Account Management (KAM) is a strategic approach where tech companies focus on nurturing and growing relationships with their most valuable clients. Unlike traditional sales that prioritize one-time transactions, KAM emphasizes long-term partnership, revenue retention, and expansion. For tech firms, this is crucial as it drives recurring revenue, reduces churn,

Key Account Management Models: A Strategic Guide for Business Leaders

In today's competitive B2B landscape, simply acquiring customers isn't enough. The real value lies in nurturing and growing your most important relationships through effective key account management (KAM). While traditional account management focuses on maintaining all customer relationships, key account management zeroes in on your most