Analyzing Smartling's Leadership Expansion: Strategic Implications for Competitors
Smartling's recent leadership announcements signal strategic preparations for accelerated growth. The addition of Peter McCormick—co-founder of ExactTarget (acquired by Salesforce for $2.5B)—to their Board, alongside new CRO and VP of Talent hires, reveals a multi-layered growth playbook worth examining.
🔍 Key Strategic Implications
1.
Experience Leverage: