Topic

Event Strategy

A collection of 3 issues

Leveraging Competitor Insights for Smarter Event Participation

In the fast-paced world of B2B marketing, event participation is more than just showing up—it's about making strategic moves that position your brand ahead of competitors. Understanding the strategic value of analyzing competitor event participation is the first step toward smarter engagement. By tracking which events your

5 Actionable Strategies to Leverage Competitor Insights from Events

In the fast-paced world of B2B business, staying ahead requires more than just monitoring digital footprints. Industry events—virtual or in-person—are strategic goldmines revealing competitor priorities, market positioning, and innovation roadmaps. Tracking competitor participation provides actionable intelligence for refining your own strategy, identifying market gaps, and anticipating industry shifts.

Decoding Competitor Moves: How to Predict Event Participation & IP Strategies

Understanding competitor event participation isn't just about tracking calendars - it's about decoding strategic priorities. By analyzing which events rivals attend, sponsor, or headline, you gain insights into their target markets and innovation focus. For example, when Tricentis hosted a Quality Engineering event at Singapore'