Topic

event marketing

A collection of 3 issues

5 Event Participation Mistakes That Sabotage Your Competitor Intelligence

Industry events are more than just networking opportunities—they're intelligence goldmines where competitors reveal their true strategies. While public announcements show what companies want you to see, event participation uncovers what they're actually doing. Competitors showcase their priorities through which events they attend, what sessions they

Decoding Competitor Event Moves: Boost Your Segmentation Strategy

Understanding competitors' event strategies reveals invaluable insights about their market priorities and audience targeting. By analyzing where they exhibit, sponsor, or speak, you gain clarity on their strategic focus areas and resource allocation. This intelligence helps refine your segmentation approach and identify market gaps before competitors capitalize on them.

How CFOs Can Turn Event Participation into a Competitive Advantage

In today's fast-paced business environment, Chief Financial Officers (CFOs) are increasingly recognizing event participation as a catalyst for competitive advantage. Beyond financial stewardship, events offer CFOs direct access to industry shifts, competitor moves, and partnership opportunities that impact bottom-line results. With 78% of B2B companies reporting that live