EDO

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging...

EDO collaborates with S&P Global's Data AI Ops team to drive data transformation initiatives...

EDO reports an increase in TV ad airings for Dove from 3.2k to 4.0k and a decrease for Oreo from 2.1k to 1.6k...

EDO released a report highlighting the surge in women's sports advertising, revealing key events and athletes driving brand performance...

EDO and Paramount are collaborating to transform cross-platform measurement, leveraging mid-funnel metrics and AI for improved advertising results, as discussed by Paramount's Travis Scoles and EDO's Kevin Krim on March 4, 2025...

EDO reports a significant decrease in Lexus TV ad airings from 2.2k to 1.3k in the last 7 days...

EDO reports a significant increase in airings for 'Free In App :15' from 3.7k to 5.4k and introduces new 'Breeze' ads as of February 12, 2025...

EDO reports an increase in total airings from 3.2k to 3.9k as of February 5, 2025, indicating a rise in advertising activity...

EDO reports a decrease in Allstate's total ad airings from 3.0k to 2.7k as of January 29, 2025...

EDO has partnered with DoubleVerify to enhance CTV advertising campaigns using AI-driven optimization...