EDO

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging...

EDO extends data interoperability for TV outcomes measurement as of April 28, 2025...

EDO launched Engaged Audience Planning to enhance advanced audience and outcomes-based planning for 2025 upfronts decisions, announced on April 23, 2025...

EDO introduces Vertical AI on April 1, 2025, to revolutionize TV advertising with enhanced data analysis and cost efficiencies...

EDO launched its Women's March Madness 2025 Ad Tracker to monitor the most impactful brands during the tournament...

EDO collaborates with S&P Global's Data AI Ops team to drive data transformation initiatives...

EDO reports an increase in TV ad airings for Dove from 3.2k to 4.0k and a decrease for Oreo from 2.1k to 1.6k...

EDO released a report highlighting the surge in women's sports advertising, revealing key events and athletes driving brand performance...

EDO and Paramount are collaborating to transform cross-platform measurement, leveraging mid-funnel metrics and AI for improved advertising results, as discussed by Paramount's Travis Scoles and EDO's Kevin Krim on March 4, 2025...

EDO reports a significant decrease in Lexus TV ad airings from 2.2k to 1.3k in the last 7 days...