Topic

CRM strategy

A collection of 2 issues

How Salesforce's Hoa Sen Partnership Enabled Competitors to Target CRM Gaps

In January 2026, Hoa Sen Group's strategic partnership with Salesforce for CRM implementation at its new Hoa Sen Home subsidiary revealed critical gaps in Salesforce's capabilities for Vietnam's construction materials market. While Salesforce promised standardized customer data and enhanced sales management, the implementation exposed

Key Account Engagement Checklist for Roofing CRM Success

Key account engagement is the strategic process of building and maintaining strong relationships with your most valuable roofing clients—those who provide recurring business, high-value projects, or referrals. For roofing companies, these accounts are the lifeblood of sustainable growth, driving revenue stability and long-term success. A roofing CRM transforms this