Topic

competitor tracking

A collection of 18 issues

Twitter Competitor Intelligence: A Step-by-Step Guide for B2B Key Account Success

While traditional competitor research methods can take weeks to surface insights, Twitter delivers real-time intelligence 10-15x faster—making it your secret weapon for key account tracking. In B2B sales, key account decisions are heavily influenced by competitor announcements, strategic partnerships, and client wins that often surface first on Twitter. Automated

How to Track Competitor Podcast Appearances: The Complete Strategic Guide

Last updated: December 26, 2025 RivalSense Competitive Intelligence Team 8 min read CONTENTS 1. Why Competitor Podcast Appearances Matter for B2B Strategy 2. Step 1: Identify Which Competitors Are Active on Podcasts 3. Step 2: Build Your Competitor Podcast Tracking System 4. Step 3: Extract Strategic Intelligence from Guest Appearances

Beginner's Guide to Strategic Account Tracking in Music Streaming

Strategic account tracking is a fundamental practice for any business in the music streaming industry. In the fiercely competitive $46.7 billion market, it isn't just helpful—it's essential for survival. With streaming accounting for 84% of US music industry revenue, monitoring key competitor accounts provides

How RivalSense Alerted Competitors to Folksam's 2026 Pension and Premium Strategy

The Swedish insurance sector is undergoing significant transformations due to demographic shifts and regulatory updates. In this context, Folksam's 2026 pension and premium strategy emerged as a critical competitive maneuver that could redefine customer acquisition and retention patterns across the industry. For competitors, understanding the timing, scope, and

Avoid These Key Account Management Mistakes in Clinical Research

Key account management (KAM) in clinical research involves strategically managing high-value client relationships—such as pharmaceutical companies, biotech firms, and research institutions—to drive long-term growth and collaboration. 🏥 In this highly regulated, project-based industry, KAM is crucial for securing repeat business, fostering trust, and navigating complex compliance requirements. Avoiding common

Automate Key Account Tracking to Beat Ventilation System Competitors

In the competitive ventilation systems market, real-time competitor intelligence transforms deal velocity 📈 by providing instant insights into competitor pricing, product updates, and strategic moves. This enables your sales team to respond proactively, reducing deal cycles and increasing win rates. Manual tracking, however, carries hidden costs: sales credibility suffers when outdated

Competitor Promotional Offers Tracking Framework for Influencer Platforms

In the dynamic world of influencer platforms, staying ahead of competitor moves is essential for survival and growth. Tracking competitor promotional offers is critical because it directly impacts your market positioning and influencer acquisition efforts. When rivals launch aggressive discounts, referral bonuses, or exclusive deals, they can quickly siphon off

How Kérastase's Launch Alert Drove Competitor's Strategic Move

The beauty industry is fiercely competitive, with brands constantly innovating to capture market share. Kérastase, a leader in premium hair care, operates in this dynamic environment where staying ahead requires vigilant competitor monitoring. Initially, Kérastase relied on fragmented data from sources like social media and press releases, which led to

How Hublot's CMO Hire Revealed TAG Heuer's Strategy Gaps

In the fiercely competitive luxury watch industry, brands like Hublot and TAG Heuer vie for market dominance alongside key players such as Rolex, Omega, and Patek Philippe. These companies constantly refine their strategies to appeal to affluent consumers, with high-profile executive appointments often signaling major shifts. For instance, tracking C-level

How Barbour's Australia Expansion Triggered Competitive Responses (And How to Monitor Them)

Barbour's strategic decision to enter Australia's competitive fashion retail market represents a calculated expansion into a region with growing demand for heritage and premium apparel. With Australia's fashion market projected to reach $27.2 billion by 2033, Barbour aims to capture market share by